Broadcasting Telecasting (Jul-Sep 1954)

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20 Mule Team — early method of transporting Borax out of Death Valley, California The public has been overwhelming with compliments for the rebirth of "Death Valley Days" on Television. PACIFIC BORAX CO. DOES A COMPLETE JOB . . WMBG WCOD WTVR > DO HAVENS AND MARTIN, Inc. STATIONS Maximum power — 100,000 warts at Maximum Height1049 feet The "Old Ranger" and his associates in the "Death Valley Days" show on television feature the virtues of 20 Mule Team Borax and Boraxo. 20 Mule Team Borax — to speed and sweeten all laundry, diapers, and for housecleaning. Boraxo, powdered hand soap — tackling dirt plain soap can't wash . . . works gently and quickly in cold water. From one pioneer to another . . . Havens & Martin, Inc. doffs its hat to Pacific Borax Co. and the "Old Ranger." Pioneers build, and WMBG, WCOD and WTVR continue to build audiences and sales results for advertisers. Join the other advertisers using the First Stations of Virginia. WMBG am WCOD m WTVR FIRST STAT'ONS OF VIRGINIA Havens & Martin Inc. Stations are the only complete broadcasting institution in Richmond. Pioneer NBC outlets for Virginia's first market. WTVR represented nationally by Blair TV, Inc. WMBG represented nationally by The Boiling Co.