Broadcasting Telecasting (Jul-Sep 1954)

Page scan 000407 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1954
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000407
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Hiding your light under a bushel? Maybe you are and don't know it. Check the market covered by your present advertising and compare it with WJR's. You'll know then why some of the smartest advertisers — the ones who want to move goods fast — buy spot radio on key stations. That makes for a bright sales picture. WJR is one of those key stations, smack in the heart of the Great Lakes market — over 13,000,000 Americans and almost 3,000,000 Canadians whose annual retail purchases alone are close to $20 billion. WJR sells those people, day after day. They respect WJR's integrity and they like the excellent local programming (budgeted at more than $1 million a year) and the fine network fare that WJR provides them night and day. The result — they respect and like the advertisers, too. That's what you buy on WJR — key salespower in a key market. It costs more and it produces more — the measure of WJR as a great radio station. The whole story on WJR is as easy to get as it is to phone your Henry I. Christal representative. Call him. The Measure of a Great Radio Station 3s :n«' Represented nationally by The Henry I. Christal Co., Inc. New York, Boston, Chicago, Detroit, San Francisco Detroit, 50,000 watts CBS Radio Network. WJR's primary coverage area more than 16,000,000 customers Broadcasting • Telecasting July 26, 1954 p Page 47