Broadcasting Telecasting (Jul-Sep 1954)

EDUCATION 'Optimistic' Radio Future Described to NYU Workshop FUTURE outlook for radio was described as "optimistic" by Gustav Margraf, vice president in charge of talent negotiations for NBC, in a talk last week before a session of New York U.'s 19th annual summer Workshop in Radio and Television. Mr. Margraf voiced the belief that following "the initial rush to television, there will be a trend back to radio, because radio still serves a definite purpose." He pointed out that advertisers currently are more selective in radio advertising, aiming at special groups in certain areas, rather than at nationwide audiences. He said, also, that one problem certain to arise with the launching of large-scale color television in the fall will be whether motion picture rights to dramatic productions will apply to telecasting. He said it has not been determined whether those rights cover telecasting, which he described as "essentially a live technique." WHIL Medford, Mass., has established annual $250 college scholarships for the students at Medford High School and Maiden (Mass.) High School who attain the highest academic standings. Above, Sherwood J. Tarlow (I), WHIL president, presents a check to James A. Matisoff, 1954 winner from Maiden High. At right is John B. Matthews, headmaster of the high school. Plans 27 Radio-Tv Courses NEW YORK U.'s Division of General Education will present 27 courses in radio and television during the fall semester. Included in the curriculum will be three new courses — "Color Television," "Staging The Television Show" and "Music for Radio and Television." The color tv course will deal with technical, operational, program and production aspects and will consider comparisons with black-andwhite television. Instructors will be Reid R. Davis, supervisor of technical operations in color, NBC; Sidney Davidson, video engineer, NBC; Burr Smidt, scenic designer for color, NBC, and Max Miller, associate director of color, NBC. Rahall Scholarship THE Deem F. Rahall Scholarship, established by brothers Joe, Sam and Farris Rahall in honor of a family member who was killed in a plane crash, has been awarded to Harry Meadows, a senior at Woodrow Wilson high school, Beckley, W. Va. The Rahall brothers, affiliated with WKAP Allentown, WNAR Norristown, both Pa.; WFEA Manchester, N. H., and WWNR Beckley, W. Va., also have established a Deem F. Rahall Memorial Scholarship at Alpha Theta chapter at the U. of West Virginia. $7,000 Grants-in-Aid THE National Assn. of Educational Broadcasters and the Educational Television & Radio Center have announced that grants-in-aid up to $7,000 each are being offered to educational institutions and school systems "to help educational broadcasters to help themselves." The grants-in-aid are designed to make possible the development of programs which otherwise could not be produced. KTHE (TV) Cuts Staff, Reduces Hours of Operation EDUCATIONAL station KTHE (TV) Los Angeles has cut its staff from 26 to 10 and has reduced its schedule to two hours, five days a week [B*T, July 12], it has been announced by the U. of Southern California, which took over direction of the noncommercial ch. 28 station last month from Capt. Allan Hancock, former KTHE supporter [B«T, June 14]. EDUCATION PEOPLE E. Finley Carter, vice president and technical director, Sylvania Electric Products Inc., N. Y., to Stanford Research Institute, Palo Alto, Calif., as manager of research operations, effective Oct. 1. Mr. Carter will retain association with Sylvania as consultant on major research and development contracts and assisting in contacts with Dept. of Defense. Charles A. Siepmann, New York U. professor and long-time critic of U. S. commercial broadcasting, elected board chairman. New York Civil Liberties Union. James T. Veeder named first full-time extension tv specialist, Cornell U, Ithaca, N. Y. EDUCATION SHORTS National Academy of Broadcasting, Washington, D. C, announces regular term on Aug. 1 to take care of late enrollees among veterans of Korean War whose benefits will run out Aug. 20. MICROPHONES AND STANDS GATES -HOUSTON 2700 Polk Ave. Tel. Atwood 8536 INTERNATIONAL Page 74 July 26, 1954 Non-Competitive Network Shaping Up for English Tv WHEN commercial tv gets underway in Eng land it will consist of a national network rathei than competing stations, judging by the view of government leaders debating the subject b the House of Lords. Earl de la Warr, Postmaster General, indi cated the network would be allocated betweer two or more contractors, each o ENGLAND which might have the sole use o the facilities for a specified numbe of davs per week. This is the ooDosite of thi American version of tv, with its intensive com petition. Advertisers will attain national coverage, th^ government believes, with provision also to b made for local advertising during regional pro grams. It is felt that effort can be concentrate on fewer programs backed by the revenue o th= whole network. The government spokes^ men in the House of Lords showed little interest, in the statement that seven or eight program 1 can be tuned in New York. Opposition speaker ' said tv would follow the pattern of the govern ment radio monopoly, the British Broadcastin Corp. CBC, Radio-Tv Union Sign Bargaining Pact S icet T Hal „■ >|eci THE FIRST collective agreement between thi Di Canadian Broadcasting Corp. and the Assn. o Radio & Television Employes of Canada ha been signed at Ottawa, coverin: CANADA more than 1.300 office and studiVpi workers of the CBC across Canalpn da. The contract takes effect Aug. 1, and wilim eiv emnlovos a 6% pay increase retroactive to Feb. 1. The agreement was sianed bv J. A Onimet. CBC general manager, and E. F. Wil cox, executive secretary of the associatio Overtime will be paid at the basic rate fo work performed beyond the number of basijj ED hours in anv work month. National servic studio ororiuction personnel will receive time pnd-a-half for overtime, computed on the sam< bpsis. Union dues will be deducted at sourc from all association members and from all nevijju employes as a form of modified union security j mi Butler Dies in Crash kI t !■ ) t JOSEPH L. BUTLER, 53, founder and owne' of VOCM St. John's, Nfld., was killed July if in a crash of a light plane at Torbay, Nfld., a he was taking off for St. John'^ CANADA Mr. Butler began his radio caree with the Marconi Co. as a wireles operator at Makkovik, Labrador, in 1919. Ik 1930 he became a radio instructor with RC/ at Boston, and in 1932 returned to St. John and a partnership in VOCM. Three year later he bought controlling interest. CFPA-TV Plans Fall Start CFPA-TV Port Arthur, Ont, expects to b on the air early in the fall. The ch. 2 statioi will be housed in a former Firehall buildinc now being renovated, according t CANADA President Ralph Parker. The build ing is located at the highest poir in Port Arthur. The station will have a towe height of 250 feet with transmitter power c 5.1 kw video. Advertising rates start fror. $150 an hour Class A time. All-Canada Tek vision, Toronto, is exclusive representative. Broadcasting Telecastin !. h