Broadcasting Telecasting (Jul-Sep 1954)

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How to Get THROUGH to an Important Audience! When Leo Durocher decides to have a "talk" with an umpire whose vision and wisdom he questions, he sticks his amplifier right under the nose of his target's "receiver." He gets through. He has a strong, clear signal and while he may sometimes lose the rhubarb, he struts back to the bench certain-sure that his message was heard ... by the guy who could do something about it. So it is with keystone broadcasting's seven hundred and forty-five hometown and rural radio sta tions. The signals are good and strong and with no costly watts spilling and splashing around the wide-open spaces. KBS puts your message on the target and the target is more than 50 million families you can reach quicker, cheaper and better than any other way we know. And if you want a test run on KBS, give us your line-up and we'll build you a network to your specifications. You'll find keystone audiences will bat "cleanup" for you inning after inning. •WRITE, WIRE OR PHONE FOR CHICAGO 111 West Washington St. STate 2-6303 LOS ANGELES 1330 Wilshire Blvd. Dunkirk 3-2910 NEW YORK 580 Fifth Avenue PLaza 7-1460 SAN FRANCISCO 57 Post Street SUtter 1-7440 INTAKE YOUR CHOICE A handful of stations or the network . . . a minute or a full hour . . . it's up to you, your needs. I^MQRE FOR YOUR DOLLAR No premium cost for individualized programming. Network coverage for less than "spot" cost for same stations. l^ONE ORDER DOES THE JOB All bookkeeping and details are done by KEYSTONE, yet the best time and place are chosen for you. COMPLETE MARKET INFORMATION AND RATES E ■keystone BROADCASTING SYSTEM, inc. THE VOICE \ OF HOMETOWN AND RURAL AMERICA Broadcasting • Telecasting July 26, 1954 • Page 89