Broadcasting Telecasting (Jul-Sep 1954)
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BROA0&STING TELECASTING
FOR AUGUST 1954
NBC Kalteoben
Cs-ii
Sllen-Hodjes Sports Daily
Ni Nehrirk Service
Sua Oil Co. 1-Sisf Eilra
(W Alex Drier Man on the Go Co-op
No Network Service
Miles Labs News el World
(Hi) I RCA Victor One Man's Family (HI)
News Game
Spend A Million S
42 77 thru 8 25
1 DeSoto Plymouth
Dealers, T The Best ol j Groucho (191)
ABC
Not in
Service
THURSDAY
CBS MBS
Metro. Lite lis. Allan Jiikta i
(30)
Budweiser Bill Stern
Dwight Cook's Guest Book
No Service
Co-op George Hicks
Vandercook CIO
Co-op Quiruy Howe
General Mills Silver Eagle
Jack Gregson
Sammy Kaye
Kaiser-Willys Lowell Thomas (155) R Tom Tenn. Ernie (205)
Repeat ol Kid Strips
Fulton Lewis jr.
NBC
News
Co-op
Allen-Hodges Sports Daily
No Network
Service
ABC
Not in
Service
FRIDAY
CBS MBS
Metro. Liia lit. Allan Jiiktai
(30)
Dwight Cook's Guest Book
Budweiser Bill Stern
No Service
Peter Und Hayes Show
Am. Oil-Hamm Ed. R. Murrow
(98)
Meet Millie
Co-op Dinner Date
Murine (AIL Wks.) Deepfreeze Appliance (521) Gabriel Healter The Coca-Cola Co Coke Time
Official Detective
Sun Oil Co. 3-Star Extra
(34) Alex Drier Man on the Go Co-op
No Network Service
. Kaiser-Willys
P...J. ur.t. L°wel1 Thomas George Hicks [ (155) R
Vandercook CIO
Co-op Quincy Howe
That's Rich
On Stage with Cathy & Eliott Lewis
Co-op
Crime Fighters
Johns Manville Bill Henry 9:05 Spotlight Story
Co-op News Reel
Miles Labs News ol World (158) Toni Co. One Man's Family (182)
Dodge Bros. Roy Rogers Family Program
(200)
Dr. Sixgun S
Gen. Mills. Lone Ranger (153)
Toni Tenn. Ernie
(205)
Peter Und Hayes Show
Am. Oil-Ford Ed. R. Murrow
(199)
Repoat ol
Kid Strips
Fulton Lewis jr.
Co-op Dinner Date
Union Pharmaceutical Co. (471) Gabriel Heatter
In the Mood
Jack Gregson
Amer. Cig. S Cig. Big Story (192)
Fibber McGee & Molly •3-Plan
Heart ol the News
Keys to the Capital
No Network Service
News ol ibi World
Morgan Beatty
Paul Whiteman Varieties
Co-op
Headline Edition
Turner Calling
Jack Carson
RobLTrout. News Chevrolet 1 197)
Mr. Keen
Author Meets the Critics
Front 8 Center
M-F Dance Orchestra
Indoors Unlimited
News
(ports Report S
Dance Orchestra
A. F. ol L. Frank Eowards
Manhattan Crossroads Co-op
Musical Caravan
Co-op Ed Pettitt-News
U.N. Highlights
Adventures ol the Scarlet Pimpernel
W. W. Chaplin News 9:30-35
Senor Ben 9:35-10
Fibber McGee & Molly •3-Plan
Heart ol the News
Jane Pickens Show Co-op
Sammy Kaye
Mr. Keen
Bristol-Myers
Godfrey Digest (205)
Godfrey Digest
Arthur Godfrey Digest
The World We Live In
Jack Carson
Rob'. Trout, News Chevrolet (197)
Counterspy
Co-op Take a Number
Johns Manville Bill Henry 9:05 Spotlight Story 9:15-25 Newsreel
Miller News, Miller BrewingCo.
Have A Heart
American Sports Page
Capitol Concerts
No Network
Service
News ol the World Morgan Beatty
Frank S Jackson
Sports Report
Mr. Keen
M-F Dance Orchestra
News
Dance Orthestra
A. F. of L. Frank Edwards
Manhattan Crossroads Co-op
Fall Out
Co-op
E. D. Pettitt News
U.N. Highlights
NBC
Kaltenbari
Co-op
Allen-Hodges Sports Daily
No Network
Service
Sun Oil Co. 3-Star Extra
(34) Alex Drier Man on the Go Co-op
No Network
Service
Miles Laos News ol World
(168)
One Man's Family
Hear America Swingin', 8-10:
8-8:30 Stars in Action
W.WChaplin News 8:30-35
TBA
Stars in Jazz
W. W. Chaplin News 9:30-35
All Star Parade of Bands 9:35-10
Fibber McGee 8 Molly •3-Plan
Heart of the News
Listen to Washington
No Network Service
News ol the World Morgan Beatty
ABC
Pan American Union
SATURDAY
CBS MBS
Lou CioHi
Memo From UN
Grunfeld's Musical Almanac
NBC
George Hieki News
RTV. Kaltenborn News Co-op
Co-op
Bob Finnegau
Soorts Co-op Sports Afield with Bob Edge
Saturday Sports Roundup
Daniel Schorr
Dinner Data
ST55 Johnson-News Repeat
Showcase
Show Time Review
The 3 Suns
Dinner At The Green Room S
Capitol Cloakroom
Dance Orchestra
8:00-8:05 ABC News
Escape
Night Watch
Dancing Party S
P. Loriliard Two For The Money
(206)
Saturday Night Country Style
Co-op Sam Levine
Co-op
Report from Washington
Keep Healthy
The Globe-Trotter
True or False
Magic Valley Jamboree
(Co-op) New England Barn Dance Jamboree
Spotlight on Paris
The Big Preview
Lombardoland R. J. Reynolds U.S.A. Grand Ole Opry
S (93)
Voice of America
10-10:05 Daniel Schorr
Saturday Night Country Style
Chicago Theatre ol the Air S
Music
Dance Music
Dude Ranch Jamboree
Pee Wee King Show Co-op
Martha Lou Harp
Newt
Co-op News Iron
Ed Pettitt NBC
Orchestra
Dance Orchestra
Dance Orchestra
No Network
Service
6:001 6:15 6:30 6:45 7:00 7:15 7:30 7:45 8:00 8:15 8:30 8:45 9:00 9:15 9:30 9:45 10:00 10:15 10:30 10:45 11:00 11:151
DAY
MONDAY FRIDAY NBC ABC CBS MBS NBC
SATURDAY
MBS
ABC
CBS MBS
NBC
Latham Hear
(479)
Bandstand USA
U. S. Marine Band
U alCkicaio closed Circuit Rmdlable
The Catholic Hon
Youth Wants To Know
The Golden Hour with David Ross
No Network Service
The Martin Block Show 2:35-4
CBC Symphony Orchestra
Flight in the Blue
The Shadow Harrison Prods. Inc.
R. J. Reynolds (550) (Both Participating)
Weekend (Radio "Sunday Newspaper") Participating
See Note
"rue Detective Mysteries
5:50-6:00 S lie Farm Mul C. Brown
Reed Browning Show 4-4:25
Treasury Bandstand
Co-op
Austin Kiplinger
Art and Dotty Todd
Gloria Parker
Musical Express
PSG Criseo Dr. Maloie
da
PSG Duz Guiding Light
(161) GF Swan-Cal. Mrs. Burton
(146) PSG Tide Perry Mason
Q73)
Toni g Bristol Myers Nora Drake (197) PSG Ivory Fl. Brighter Day (177)" Miles Labs Hilltop House
(147) R Lever. Kellogg Housecarty * (182) R Pillsbury House Party (194) R* Mike &
Bufl
No Service
4:55-5 News
No Service
Mills Labi Cert Mamy
Time (149) R
Ray Heatherton
Wonderful City
2:25 Johnson S Sin, News
Luncheon with Lopez
Vincent Lopez Show S
No Network
Service
Allan Jackson Chevrolet (205)
Let's Pretend
Syncopation Piece
Dance Music
Co-op Ruby Mercer Show
2:25 Johnson News
Sports Parade
All Star Parade of Bands
Festival
Ruby Mercer Co-op
PSG
Welcome Travelers
Allan Jackson Chevrolet (205) Report From Overseas
Bandstand U.SA
Adv. in
Science
PSG Pepper Young
(161)
Farm News
Sloan Simpson Show
PSG Right to Happiness (163)
World Assignment
No Network
Service
PSG Backstage Wife
(175)
Chautauqua Symphony
Operation Music
Salute to the Nation
Mutual Music Show
Sterling MWF Toni Tu-Th Stella Dallas (162)
Charlie and John
Treasury Band Stands
Mae McGnri Show
Sterling M-W-F Toni (Tu-Th) Widder Brown (162)
Allan Jackson Chevrolet (205)
Manhtn. Soap Woman in My
House (188)
Bobby
Benson Show
Horse Races
Washington U.S.A 5-5:30
5:00 Teen-agers Unlimited
Just Plain Bill
CP
Lorenzo Jones
(191)
Front Page
Farrell
It Pays To Be Married *3-Plan
Labor & Management
Saturday at the Chase
5:45-55 (498) Jack Brickhouse
Sports, State Farm Auto Ins.
5:55 Johnson News
Road Show 2 to 6 p. m. (2 1 2 min. local spot announcements each hall-hour)
Explanation: Listings In order: Sponsor, name of program, number of stations; S sustaining ; II rebroadcast West Coast : TBA to be announced : ItP repeat performance. Time EDT.
ABC — 8:55-9 a.m.. 2:30-2:35 p.m.. 4:25-4:30 p.m., M.W.F.. Time for Betty Crocker. Gen. Mills (319).
7:55-8 p.m.. Les Griffith & The News. (332). 10:30-10:35 p.m., MWF. Philco Corp., Edwin C. Hill and the Human Side of the NewB (310) Texas Co. sponsors 13 five-minute news programs Sat., 12 on Sun.
CBS— 8:30-8:55 a.m.. Sun.. General Foods Corp..
Sunday Gatherln' 109. 11:30-11:35 a.m. Sun. Lou Cioffi— News (S) 12-12:05 p.m.. Sat.. Dr. Scholl— Bill Shadel 188 3:15 3-30 p.m. MWF Lever— Houseparty ISO 3:15-3:30 p.m.. Tu.-Th., Kellogg— & Houseparty 191 3:30-45 p.m., Bauer & Black— Houseparty 171 3:30 3:45 p.m. M-Th Pillsburv— Houseparty 191 Arthur Godfrey Clients 10-11:30 a.m. Godfrey 10-10:15 a.m. Bristol Myers, M-W alt. F: Campana T-Th alt. F.
10 10:15 a.m., Minn. Mining. M-W alt. F; Kellogg Tu-Th; Adolph's Ltd. alt. F.
10:15-30 a.m., Knomark M-F alt. davs. 10:30-45 a.m.. Int. Cellucotton M-\V alt. F.
Gen. Motors. Frigidaire. Tu-Th alt. F. 10:45-11 a.m.. Star Kist, M-W alt. F.
Toni, Tu-Th., Kellogg, alt. F.
11 11:15 a.m.. Lever Bros.. M-W alt. F.
National Biscuit. Tu-Th alt. F. 11:15-39 a.m.. Pillsbury Mills. M-Th alt. F.
Toni alt. F. General Motors Chevrolet, Robert Trout, M-F. 9:55-10 p.m.
General Motors — Chevrolet. Robert Trout — News. 9:55-10 a.m.; 1-1:05 p.m.; 2:30-35 p.m.; 5:55-6 p.m.
Sat.. Allan Jackson: 1:30-35 p.m.; 3-3:05 p.m.; 4:55 5 p.m.
MBS—
Credit Union Nat'l Assoc. 4:55-5:00 p.m. Sunday. 5:55-6:00 p.m.. M-F. Cecil Brown-S. C. Johnson 9-9:05 p.m.. M-F. Johns-Manvllle. Bill Henry. Mon.-Fri. S:00-8:30 p.m. Programs — Multi-Message Plan Participants — Lemon Products — M-F. R. J. Reynolds Tobacco Co.— Mon., Tues. & Thtirs.
Multi-Message Plan Participants —
Bridgeport Brass Co.. Aer-O-Sol Dir., Wed., Thurs. & Fri.
Pan Americar Coffee Bureau (Tues. & Thurs.) Mon. -Frl. 11:25-11:30 a.m. S. C. Johnson — News
NBC— 8-8:15 a.m.. Skelly Oil, M-F. News (28); Three-Plan:
Lewis-Howe. Liggett & Myers, Carter Products & RCA. Fibber McGee & Molly; Second Chance; It Pays to Be Married.
I
July 26, 1954