Broadcasting Telecasting (Jul-Sep 1954)

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RADIO STATION WSAZ HUNTINGTON, WEST VIRGINIA SERVING 3 STATES AVAILABLE! CHILLS FOR THE WARM EVENING LISTENER SUNDAY THRU FRIDAY 10:00-10:30 P.M. MONDAY THRU FRIDAY "BOSTON BLACK IE" SUNDAYS "SEALED BOOK" ON WSAZ THE KATZ AGENCY National Representatives 5,000 WATTS DAY 1,000 WATTS NIGHT 930 KC index BROAD TELECASTING THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Advertisers & Agencies 33 At Deadline 7 Awards 87 Closed Circuit 5 Editorial 106 Education 68 Facts & Figures 42 Feature Section 75 Film 36 For the Record 89 Government 50 In Public Interest ... 68 In Review 14 International 88 Lead Story 31 Manufacturing 72 Networks 69 On All Accounts . : 26 Open Mike 18 Our Respects 22 Personnel Relations . 66 Professional Services 87 Programs & Promotion 82 Program Services . . .. . 42 Stations 59 Trade Associations 46 WSAZ TELEVISION AFFILIATE WSAZ-TV Represented by THE KATZ AGENCY Page 10 • August 2, 1954 Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 Sol Taishoff, Editor and Publisher EDITORIAL Edwin H. James, Managing Editor; J. Frank Beatty, Earl B. Abrams, Associate Editors; Fred Fitzgerald, Assistant Managing Editor; Lawrence Christopher, Technical Editor; David Glickman, Special Projects Editor; David Berlyn, Harold Hopkins, Don West, Assistant Editors; Patricia Kielty, Special Issues; Staff: Ray Ahearn, Jonah Gitlitz, Louis Rosenman; Editorial Assistants: Kathryn Ann Fisher, Peter Pence, Joan Sheehan; Gladys L. Hall, Secretary to the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy, Betty Bowers; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. CIRCULATION & John P. Cosgrove, Manager; Elwood M. Slee, Subscription Manager; READERS' SERVICE Robert Deacon, Betty Jacobs, Joel H. Johnston, Sharleen Kelley, William Phillips. BUREAUS 444 Madison Ave., Zone 22, Plaza 5-8355. EDITORIAL: Rufus Crater, New York Editor; Bruce Robertson, Senior Associate Editor; Florence Small, Agency Editor; Rocco Fami ghetti, Selma Gersten, Barbara Plapler. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. 360 N. Michigan Ave., Zone 1, Central 6-4115. Warren W. Middleton, Midwest Sales Manager; Barbara Kolar. John Osbon, News Editor. Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor. Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. NEW YORK CHICAGO HOLLYWOOD SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35<f per copy; 53d and 54th issues: $5.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. •Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Broadcasting Telecasting