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RADIO STATION
WSAZ
HUNTINGTON, WEST VIRGINIA SERVING 3 STATES
AVAILABLE! CHILLS
FOR THE
WARM EVENING LISTENER
SUNDAY
THRU
FRIDAY
10:00-10:30 P.M.
MONDAY THRU FRIDAY "BOSTON BLACK IE" SUNDAYS "SEALED BOOK" ON
WSAZ
THE KATZ AGENCY National Representatives
5,000 WATTS DAY 1,000 WATTS NIGHT 930 KC
index
BROAD
TELECASTING
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Every Monday by Broadcasting Publications Inc.
Advertisers & Agencies 33
At Deadline 7
Awards 87
Closed Circuit 5
Editorial 106
Education 68
Facts & Figures 42
Feature Section 75
Film 36
For the Record 89
Government 50
In Public Interest ... 68
In Review 14
International 88
Lead Story 31
Manufacturing 72
Networks 69
On All Accounts . : 26
Open Mike 18
Our Respects 22
Personnel Relations . 66
Professional Services 87
Programs & Promotion 82
Program Services . . .. . 42
Stations 59
Trade Associations 46
WSAZ
TELEVISION AFFILIATE WSAZ-TV Represented by THE KATZ AGENCY
Page 10 • August 2, 1954
Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022
Sol Taishoff, Editor and Publisher
EDITORIAL Edwin H. James, Managing Editor; J. Frank Beatty, Earl B. Abrams,
Associate Editors; Fred Fitzgerald, Assistant Managing Editor; Lawrence Christopher, Technical Editor; David Glickman, Special Projects Editor; David Berlyn, Harold Hopkins, Don West, Assistant Editors; Patricia Kielty, Special Issues; Staff: Ray Ahearn, Jonah Gitlitz, Louis Rosenman; Editorial Assistants: Kathryn Ann Fisher, Peter Pence, Joan Sheehan; Gladys L. Hall, Secretary to the Publisher.
BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South
ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy, Betty Bowers; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor.
Duane McKenna, Art and Layout.
CIRCULATION & John P. Cosgrove, Manager; Elwood M. Slee, Subscription Manager; READERS' SERVICE Robert Deacon, Betty Jacobs, Joel H. Johnston, Sharleen Kelley, William Phillips.
BUREAUS
444 Madison Ave., Zone 22, Plaza 5-8355.
EDITORIAL: Rufus Crater, New York Editor; Bruce Robertson, Senior Associate Editor; Florence Small, Agency Editor; Rocco Fami
ghetti, Selma Gersten, Barbara Plapler.
BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster.
360 N. Michigan Ave., Zone 1, Central 6-4115. Warren W. Middleton, Midwest Sales Manager; Barbara Kolar. John Osbon, News Editor.
Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor.
Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes.
NEW YORK
CHICAGO
HOLLYWOOD
SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35<f per copy; 53d and 54th issues: $5.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.)
ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues.
BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate.
Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953.
•Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc.
Broadcasting
Telecasting