We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
• WTMJ-TV Milwaukee started from scratch with
color tv. John Colby Lewis tells what the station discovered. Page 70.
• WKNX-TV turns to poetry to sell its uhf operation
in Saginaw. Page 72.
WTTM Covers a Governor
FEW WORDS spoken officially by New Jersey Gov. Robert B. Meyner escape the notice of WTTM Trenton.
In fact, every "on the record" statement he makes at his twiceweekly news conference is tape recorded for use by the station, this the latest development in a continuing close association between the station and the governor.
Gov. Meyner began using radio during his primary election campaign. He was interviewed by WTTM's Arnold Snyder the day he declared his candidacy for the Democratic nomination. Later he appeared on the station's Primary Battleground program. He broadcast on WTTM the night he won the primary.
WTTM followed him closely all through the general election campaign, and was the first station to carry his victory statement on election night.
Shortly after Gov. Meyner's election Mr. Snyder suggested to General Manager Fred L. Bernstein that radio in general — and WTTM in particular — was in an excellent position to give a new dimension to coverage of the governor's office. Already installed in the governor's news conference room was $3,000 worth of unused tape recording equipment. It was WTTM's feeling that the
Broadcasting • Telecasting
governor would agree to dust off that equipment. He did. A few experimental conferences were taped before he took office — and the idea was sold.
Three microphones placed on a long conference table pick up sound from all parts of the room. With a switch to his right Gov. Meyner controls the operation of a Magnecorder in the adjoining room. One of his aides is assigned to see that the mikes are on the table and the recorder ready to roll before each conference.
It usually begins with some good-natured banter, then the governor says, "We're on the air," flicks the switch, and the news conference is underway. WTTM's agreement, scrupulously observed, is that the recorder keeps rolling as long as he is "on the record." If he desires to go "off the record," he flicks off the switch.
Mr. Snyder attends all of Gov. Meyner's news conferences. He first telephones bulletins to the WTTM newsroom for use on reguular news broadcasts, then takes the tape back to the studio. Excerpts are used on News at Noon and News at Six. Joe Ayares, editor of WTTM's Delaware Valley Review, 30-minute nightly alllocal news program, edits out six or seven minutes of the conference for use on his show.
WTTM gets its news, the governor gets his message across to the people, and the people keep up with their government. It's a profitable arrangement.
August 23, 1954 • Page 69