Broadcasting Telecasting (Jul-Sep 1954)

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RADIO-TELEVISION PROGRAMS COMING TO YOU Please help save the fight against polio from disaster — by giving these stars time to tell, on the air, the urgent story of the current polio emergency. QUARTER-HOUR TRANSCRIPTIONS starring Rosemary Clooney • Eddy Arnold • Freddy Martin FIVE-MINUTE DISC JOCKEY INTERVIEWS with hit songs by Mindy Carson Kitty Kallen George Shearing Betty Madigan Sarah Vaughan Vaughn Monroe PLUS Live and transcribed announcements 16MM TV SOUND FILMS "It Was Not Enough" — ten minutes with Miss Helen Hayes. A gripping message from a mother who lost her daughter to polio and 20 moving, one-minute appeals from polio victims themselves speaking from their iron lungs and hospital rooms plus a ten-minute Emergency March of Dimes newsreel covering the Salk vaccine field trials and polio epidemic areas in the United States today. JOIN MARCH OF DIMES AUGUST 16th-31st THE NATIONAL FOUNDATION FOR INFANTILE PARALYSIS 120 BROADWAY, NEW YORK 5, N. Y. • HOWARD J. LONDON, Director FRANKLIN D. ROOSEVELT, FOUNDER Radio -TV and Motion Pictures TELEPHONE BEekman 3-0500 BROADCASTING • TELECASTING August 23, 1954 • Page 73