Broadcasting Telecasting (Jul-Sep 1954)

PROGRAMS & PROMOTION SEATED in a Chevrolet Corvette, one of many items to be auctioned off in the Dollar Derby promotion conducted Wednesdays over WGR-TV Buffalo, are Kellogg Mann, president of the co-sponsoring Kellogg Petroleum Products Corp. and (behind wheel) Clayton G. Maxwell, vice president of Frontier Oil Refining Corp., the other cosponsor of the audience-participation show. Standing (I to r) are: Bill Daley, Cornstock & Co., advertising counsel for Frontier and Kellogg-Frontier; J. Joseph Bernard, general manager of the licensee WGR Corp.; Richard H. Ullman, president, Richard H. Ullman Inc., Dollar Derby packager, and David Fernow, account executive, Ketchum, MacLeod & Grove Inc., national agency for Chevrolet dealers. FEW ANCIENT AUTOS IN IOWA WMT Cedar Rapids, Iowa, is distributing to advertisers and agencies a glossy poster titled "One car in ten doesn't have a radio." A picture of an early automobile is printed on the sheet, typifying that one car — behind the times. Declaring "Wherever you go — there's radio," WMT bills itself in an attached letter as "Eastern Iowa's Greatest Traveling Show." There are almost one million radio homes in "WMTLand" and over 335,000 radio-equipped automobiles in the same area, the station further reports. STRONG TALKER MBS is sending to advertisers and agencies a 40" x 37" poster displaying "Mr. Plus," promotion man of MBS who is a cross between Tarzan and a microphone. An attached note explains the network realizes it is not quite file size but that the story they have to sell is so big they had to match it in size with the poster. Mr. Plus is shown raising a pair of dumbells and the caption reads "Lift . . . Mister?" He explains, with statistics, the many benefits of advertising on MBS. 'LITTLE MISS WASHINGTON' WNBW (TV) Washington is staging its third annual "Little Miss Washington" contest, junior edition of the "Miss Washington" contest for big girls. For young ladies between the ages of 5 and 10, the event is in progress from Aug. 18 to Sept. 6. Contestants are chosen from photographs and 15 at a time appear on the Wednesday and Friday shows of Inga's Angle, program conducted by Inga Rundvold. Two semi-finalists are chosen from each group to appear on a special program Sept. 6. The chih chosen as "Little Miss Washington" will re ceive a wardrobe in addition to toy prize awarded to all contestants. ORANGES FOR TIMEBUYERS FIRST ten geography-minded New York ad vertsing agency timebuyers who can name th< 15 cities in the world having a population o over 500,000 will win a crate of Florida orange from WMMB Melbourne, Fla. Sponsoring th promotion-contest, WMMB has supplied th first of the cities — Melbourne, Australia — 1< emphasize their own location. The oranges wil be mailed to the winners in December — whei the crop is at its best. GOOD COVERAGE BOB IONES of WIST Charlotte, N. C, be lieves his coverage area is pretty good thesi days. Mr. lones, who conducts Party Line, i program where listeners send him their probr lems by telephone and mail, recently wa the subject of a profile story in Newsweei in connection with his program, and in re sponse, a writer for foreign papers did I feature for overseas distribution. Mr. Jone then received from a reader in Kilwinning Ayrshire, Scotland, a problem — how to ge, into radio in the U S. Although the pro gram is normally limited to problems with in the station's coverage area, Mr. Jone feels a service can be rendered in this specia case. So help is on the way to Kilwinning complete with a "southern accent." STARS ARE BORN? LYNN POOLE, originator of DuMont TV Johns Hopkins Science Review, is the country" most unintentional tv personality, according t Robert M. Yoder. Mr. Yoder, in his 'TV Shoestring Surprise" article in the Aug. 2 Saturday Evening Post, explains that Mr. Pool originally expected to stay off-camera but 'thf during an early show his scientist-guest balkec IN TO WIN PUT in the big band section of the SESAC Transcribed Library. Win audiences and sponsors by giving your sports broadcasts the tang of really being there . . . with the AllAmerican and the National Symphonic Bands. 1 A QUARTER hour net_l_ \J work quality sports scripts sent to all SESAC Library Subscribers for commercial sponsorship during the football season. The SESAC Library is LOWEST in cost for a COMPLETE Program Service. SESAC INC. 475 Fifth Avenue • New York 17, N. Y. Page 76 • August 23, 1954 Broadcasting • Telecasting