Broadcasting Telecasting (Jul-Sep 1954)

ing that he wouldn't make a fool of himon tv and that he wanted company. So Poole has become m.c, host and a fixture the program. The Johns Hopkins Science iew is unsponsored and spends less in a ,r than many shows do in a night, the le said. iWER BOOST PROMOTION BV Belleville, 111., went out in a big way motionwise to announce its recent power 1st from 250 w to 1 kw and frequency from i0 kc to 1260 kc. The station used blanket erage on "break" spots, news stories on all vscasts and mentions of the new power and location on all programs the day before change took place. Additionally, according Tlarence J. Keller, WIBV manager and protion director, the station used 18 billboards oughout the county, 15 half-page ads in (y and weekly newspapers and 30 bus cards, boards were utilized for 30 days and bus ds for 60 days, with the tag line of "The •v Spot on Your Dial . . . 1260 1000 watts . WIBV Radio." The entire cost of the ipaign was $2,300, Mr. Keller reported, !!ing that the expenditure has paid off. The ion has a 12-month plan to supplement io with outside media. L ABOUT BILL' DY WALLACE, personality of Brunch m Judy program over WTVJ (TV) Miami, omes six persons as she will portray all racters in the new feature being incorporated ■4> her show, "All About Bill." The 1-1:30 i. time segment of the program primarily ■ideals to women and so "All About' Bill," 5 station explains, is naturally centered around nan. The story tells the day-by-day happens that make "Bill" interesting to a number different women. In the series Miss Wals will portray, among characters, Mom, the Wary, the fiance and the "other woman." KBN-AM-FM MARKET ANALYSIS t -CBN-AM-FM Youngstown, Ohio, is sending !JIIC advertisers and agencies a market analysis "t igned "to show advertisers the true strength ',LH importance of a major marketing opporie3:.ity, sold and serviced by WKBN's blanketradio coverage." The 21 -page booklet is id with complete and detailed market inmation, including comparisons of other leadI cities to Youngstown's buying power, popuj on and industrial and manufacturing output. 3c; QRN-PICKERS' CONTEST jpN Chicago will join with the Bloomingtonrmal lunior College of Commerce in cor<,linsorship of the third annual Illinois meanical corn picking contest on a Blooming|i farm Oct. 1-2. The U. of Illinois College of Mriculture and Illinois Agricultural Assn. also ?[t cooperating on the event. The accident drop Kf' ong cornpickers last year was attributed tr |rtly to the emphasis placed on safety by the ff icago Tribune station and the Jaycees in if 52-53. QXR AIRS JAZZ }XR New York, which for almost 20 years i devoted itself to broadcasting "the best • j isic of all kinds" except jazz, has launched regular weekly jazz program titled The World Jazz (Mon. 9:05-9:35 p.m.). The 52-week ies is sponsored by the Coca-Cola Bottling . of New York. The contract for the series c s negotiated by Hilton & Riggo for Coca|Jla and Norman S. McGee, vice president in ir }e of sales for WQXR. tO AD CASTING • TELECASTING All For Alston WOR-TV New York, which carries the home games of the Brooklyn Dodgers, was set to launch an extensive promotion campaign last Friday called "Back the Brooks," in which viewers are urged to attend the Dodgers home games during September and root them home to a pennant. During the time the Dodgers are on the road, starting today (Monday) and extending through Sept. 6, both WOR-TV and WOR New York will carry frequent announcements on "Back the Brooks." All fans who make reservations for September will receive a ballot box indicating their choices for an All-Time All-Star Dodger team, which will be invited to play at Ebbets Field next season. A spokesman for the stations stressed that this marked the first time, to his knowledge, that a tv station is urging its viewers unqualifiedly to come out to the ball park without mentioning that the game may be seen on television. KPTV (TV) POWER CONTEST KPTV (TV) Portland, Ore., to publicize its forthcoming increase in power from 17.6 kw to 204 kw, is sponsoring contests for both the general audience and agency, sponsor and publicity personnel. "Hi Power," as the contest is called, asks the question, "When, to the nearest second, will KPTV officially increase its power to become Oregon's most powerful tv station?" For the public, prizes will be an all-expense paid trip to Palm Springs, Calif., for the winner, a tv set for second place and cash awards for the runners-up. In the division of the contest for industry personnel, $150 will be awarded to the person coming closest to the correct time. KPTV is promoting "Hi Power" through station breaks, newspaper ads containing clip-out entry blanks and by direct mail. 'NO ROOM FOR RUMORS . . / WBT-AM-FM Charlotte, N. C, is sending to advertisers and agencies a 14-page booklet titled "No room for rumors ..." A radio promotion, the brochure lists several excuses people give for not advertising on radio such as "I can't afford to advertise . . . ", "Nobody listens to Radio anymore . . ." and "Radio can't sell my product." A parrot, who appears on every page, makes a gibing remark about each excuse and then gives the station's reasons why they aren't so. TEEN-AGE TEMPEST FROLIC for teen-agers was recently staged by WFIL-TV Philadelphia, featuring Bob Horn, disc m.c. of Bandstand over that station. Congregated at Philadelphia's Woodside Park were 8,000 youngsters, including 33 busloads from outlying cities, the station reports. Entertainment for the day included the live remote telecast of Bandstand, appearances of nearly 30 recording artists, free amusement rides, a picnic supper, music and dancing. BIG SALE BELIEVING it has made one of the biggest sales in television, WTTG (TV) Washington 1 THE TURNER 50D-TV ARISTOCRAT A new dynamic microphone— distinguished by its modern, inconspicuous appearance— distinguished by its oustanding reproduction of voice and music— distinguished by its realistic price, $125.00. Response range, 50 to 15,000 cps. Level, -56 db at high impedance. Complete with matching stand, built-in shockmount. Please mail this coupon for complete specifications and information. The TURNER Company 936 17th Street N. E. Cedar Rapids, Iowa Please send me specifications on the Turner 50D-TV. Name Station. AddressCity -Zone_ _State_ August 23, 1954 • Page 77