Broadcasting Telecasting (Jul-Sep 1954)

PROGRAMS & PROMOTION Cameras and Crews for Studio or Remote Use Need extra equipment for local promotions, telethons, special event coverage? We have complete camera chains and trained crews ready to go anywhere and handle largest or smallest jobs. Reasonable daily rates — complete equipment furnished from lights to cameraman. Examples of jobs we have done furnished on request. CLOSED CIRCUIT WORK We have equipment to handle all types of closed circuit jobs, from instore promotions to coast-to-coast hook-ups. Lots of experience and reams of good ideas. We'll pay commissions to your station for leads or handle it through you. UNIVERSAL 8000 Grand River BROADCASTING SYSTEM, INC. 2193 Commonwealth Ave. Detroit 4, Mich. Boston 35, Mass. // THIS OLE HOUSE I RECORDED BY 1 H I H I I ROSEMARY CLOONEY Columbia I I I STUART HAMBLEN victor H 1 I HERB AND KAY King PUBLISHED BY STUART HAMBLEN MUSIC CO. BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 36 NEW YORK • CHICAGO • HOLLYWOOD • TORONTO • MONTREAL reports that Serta Assoc. Inc., Chicago, manufacturer of mattresses, has purchased nine hours and 32 minutes of time a day — a minute spot before sign-off, a minute after sign-on and the nine and one-half hours elapsing in between, during which "calm, peaceful, uninterrupted sleep" will be sponsored. As a public service, the sponsor has promised no commercial announcements during the course of the time purchased, WTTG reports. It is expected that the program will enjoy an extremely high rating in view of its strategic time and popular appeal content. ATOMIC SALESMANSHIP "THE Saga of the Atomic Barrel," 18-page brochure publicizing WCCO Minneapolis-St. Paul's "Positive Plus Merchandising," is being distributed to advertisers and agencies by that station and CBS Radio Spot Sales. Positive Plus Merchandising is a cooperative point-ofsales plan between WCCO and 115 Super Valu Food Stores in the CBS Radio outlet's primary area, the booklet states. It is available to WCCO advertisers whose products are distributed through Super Valu Food stores. One item is selected to be promoted as the WCCO "Flash Feature" and the stores build prominent displays of that product. The item is also featured in Super Valu newspaper ads and backed up by a series of spot announcements. It Pays To . . . ADVERTISERS and agencies are receiving blotters with the following little story from KSUM Fairmont, Minn. It tells, in parable form, of the advertising ventures of a small businessman. Here is the KSUM story: There was a man who lived by the side of the road. He sold hot dogs. He. had bad eyesight, so he read no newspapers, watched no television. His hearing was good, so he listened to and advertised over the radio. He sold good hot dogs. He bought time on KSUM telling people about his hot dogs. People bought. He increased his hot dog and bun orders. He got a bigger stove. Business was so good that he called his son home from college to help him out. One day the son said: "Father, haven't you been reading what Senator 'Blowhard' says? He says we are in a recession." The father reasoned: "Well, my boy's been to college, he reads the papers, and he ought to know." So the father decided he couldn't afford to advertise, he cut down on his orders, and his sales dropped off very fast indeed. He said to his boy as the moving van hauled away his little stand, "You're right son. There just isn't any business at all. That Senator certainly was helpful." quthwest KTFS Texarkana, Tex., is loaded witr brass these days. C. C. Wright (I), account executive, has been elected com mander of local Veterans of Foreign War: Post 25-49. Les Eugene, station manager is now commander of American Legior Post 25-53. 'DO-IT-YOURSELF' PROMOTION COMBINED promotion by Maurie Websts director of operations, Columbia Pacific Rad Network, Hollywood and host on KNX Holl wood Do It Yourself program, and Time mag zine, which recently published a "do-it-yei self" issue, helped highlight the recent L Angeles "Do-It-Yourself" campaign. Mr. We ster arranged displays on Los Angeles new stands" of 1500 poster-reprints of the Time cov with a yellow overprint plugging his prograi In addition. Trace Toovey, Time circulatio Jack Blanck, Do It Yourself program staff, ai Eddie Reese, Time staff writer and author the article, were interviewed on the progra by Mr. Webster. KEYT (TV) HOMEMAKER SHOW PROGRAM aimed at the afternoon homemak audience in Coastal California is to be initiate late this month by KEYT (TV) Santa Barbai Calif. Titled Sunset Home, the show will conducted by Keith Hetherington, who will ; ternately air recipes, tips on household chon do-it-yourself ideas and information for garde ers. The program will also feature contests. KEX-AM-FM NEWS PROMOTION SUMMARIZING its "First with ALL I News" promotion campaign, KEX-AM-F Portland, Ore., is sending to advertisers ai-j agencies a brochure publicizing the 24-ho news and special events coverage presented | that station. The folder carries pictures of tlj 10-man news staff together with descripti information about each newscast and an oil line of the stations' activities in other news fiel such as farm, sports and women's news. /' "audience reaction" map shows response KEX newscasts during the last few montl HOUSTON 2700 POLK AVENUE TELEPHONE ATWOOD 8536 — FOR ALL BROADCAST EQUIPMENT NEEDS — 1 Page 78 • August 23, 1954 Broadcasting • Telecasts