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THE FOX of WFOX Milwaukee changes hands, as does the station. Charles J. Lanphier (I), president of Wisconsin Broadcasting System Inc., WFOX licensee, hands over the station's mascot to Joseph A. Clark, president of Business Management Inc., new WFOX owner. The sale was made so that Wisconsin Broadcasting could exercise its ownership option in WTVW (TV), new ch. 12 station there.
of Colonel Drake," which recreates the beginning of the oil industry in the U. S. in 1859. An API spokesman said "many" tv stations throughout the country had scheduled the motion picture during Oil Progress Week and predicted that within six months 90% of all U. S. tv outlets will have shown it. Prints of the film are obtainable from the nearest district office of API or from the national headquarters at 50 W. 50th St., New York, N. Y.
NEW NBC-TV SERIES
NBC-TV has launched a new series titled Modern Romances, described by the network as "a new departure" in daytime television drama. In contrast with the usual programs of that type which have a continuing plot, Modern Romances each week offers a complete story with a complete change of cast and a different author. The program is broadcast Mondays through Fridays and occupies the 4:45-5 p.m. time slot.
CBS-TV FILM SALES CONTEST
CBS TELEVISION Film Sales has announced that a Gloria Swanson Glamor Contest will be staged early in 1955, conceived to interest stations and sponsors in its new Crown Theatre film series, starring Miss Swanson. The contest, open to women between 18 and 80, is designed to interest Miss Swanson's older fans and attract new ones. Contestants will write letters explaining why they enjoy Crown Theatre, enclosing a boxtop of one of the sponsor's products. The contest will be staged on a local level by individual stations with winners competing for national awards.
ROY ROGERS IS POPULAR
POPULARITY gained through radio and television, as well as other media, is responsible for the over $34 million grossed in retail sales during 1954 by Roy Rogers Enterprises, Larry Kent, the NBC Radio and NBC-TV cowboy star's business manager, has announced. While entertainment media appearances are the basis for merchandising success, Mr. Kent said the
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Broadcasting
Telecasting
October 18, 1954
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