Broadcasting Telecasting (Oct-Dec 1954)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1954
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000393
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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OREGON Eugene — ► KVAL-TV (13) ABC. NBC, DuM; HoUingbery; 26,000 Medford — ► KBES-TV (5) ABC, CBS, NBC, DuM; Hoag Blair; 23,610 Portland — KLOR (12) ABC; HoUingbery; 7/22/54-1/1/55 ► KOIN-TV (6) ABC. CBS; CBS Spots Sis.; 240. 964 ► KPTV (27) ABC, NBC. DuM; NBC Spot Sis.; 190,770 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salemt— KSLM-TV (3) 9/30/53-Unknown PENNSYLVANIA Allen townt — WFMZ-TV (67) Avery-Knodel; 7/16/53-Fall '54 WQCY (39) Weed; 8/12/53-Unknown Altoona — ► WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 447,128 Bethlehem — ► WLEV-TV (51) NBC; Meeker; 81,118 Chambersburgt — WCHA-TV (46) See Footnote (d) Easton — ► WGLV (57) ABC, DuM; Headley-Reed; 84,915 Erie— ► WICTJ (12) ABC, NBC, DuM; Petry; 208,500 WLEU-TV (66) 12/31/53— Unknown ► WSEE (35) CBS, DuM; Avery-Knodel; 35,830 Harrisburg — ► WCMB-TV (27) Cooke ► WHP-TV (55) CBS; Boiling; 166,423 ► WTPA (71) ABC, NBC; Headley-Reed; 166,423 Hazletonf — WAZL-TV (63) Meeker; 12/18/52-Unknown Johnstown — ► WARD-TV (56) ABC, CBS, DuM; Weed ► WJAC-TV (6) CBS, NBC, DuM; Katz; 787,402 Lancaster — ► WGAL-TV (8) CBS, NBC. DuM; Meeker: 554 914 WWLA (21) Venard; 5/7/53-Fall '54 Lebanonf — ► WLBR-TV (15) Burn-Smith; 220,900 New Castle — ► WKST-TV (45) ABC. DuM; Everett-McKinney; 146,767 Philadelphia — ► WCAU-TV (10) CBS; CBS Spot Sis; 2,044,209 ► WFIL-TV (6) ABC, DuM; Katz; 1,833,160 WIBG-TV (23) 10/21/53-Unknown ► WPTZ (3) NBC; Free & Peters; 1,819,362 Pittsburgh— ► WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; 1,134,110 ► WENS (16) ABC. CBS, NBC; Petry; 356,354 WKJF-TV (53) See footnote (d) ► WQED (*13) WTVQ (47) Headley-Reed; 12/23/52-Unknown Reading — ► WEEU-TV (33) ABC, NBC; Headley Reed; 95,000 ► WHUM-TV (61) CBS; H-R; 219,870 Scranton — ► WARM-TV (16) ABC; HoUingbery; 170,000 ► WGBI-TV (22) CBS; Blair; 175,000 ► WTVU (73) Everett-McKinney; 150,424 Sharonf — WSHA (39) 1/27/54-Unknown Wilkes-Barre — ► WBRE-TV (28) NBC; Headley-Reed; 174,000 ► WILK-TV (34) ABC, DuM; Avery-Knodel; 184,000 Williamsportt — WRAK-TV (36) Everett-McKinney; 11/13/52Jan. '55 York— ► WNOW-TV (49) DuM; Forjoe; 87,400 ► WSBA-TV (43) ABC; Young; 88,000 RHODE ISLAND Providence — ► WJAR-TV (10) ABC, CBS, NBC, DuM; Weed; 1,134,473 ► WNET (16) ABC, CBS, DuM; Raymer; 41,790 WPRO-TV (12) Blair; 9/2/53-Unknown (granted STA 9/23/53) SOUTH CAROLINA Anderson — ► WAIM-TV (40) CBS; Headley-Reed; 70,356 Camdenf — WACA-TV (15) 6/3/53-Unknown Charleston — ► WCSC-TV (5) ABC, CBS; Free & Peters; 121,113 ► WUSN-TV (2) NBC, DuM; H-R Columbia — Directory information is in following order: call letters, channel, network affiliation, national representative; market set count for operating stations; date of grant and commencement target date for grantees. ► WCOS-TV (25) ABC, DuM; Headley-Reed; 63,000 ► WIS-TV (10) ABC, NBC, DuM; Free & Peters; 126,334 ► WNOK-TV (67) CBS, DuM; Raymer; 60,173 Florencef — WBTW (8) CBS; CBS Spot Sis.; 11/25/5310/15/54 (granted STA 9/23) Greenville — ► WFBC-TV (4) NBC; Weed; 277,632 ► WGVL (23) ABC, DuM; H-R; 75,300 Spartanburgf — WSPA-TV (7) CBS; HoUingbery; 11/25/53Early '55 SOUTH DAKOTA Sioux Falls — ► KELO-TV (11) ABC, CBS. NBC, DuM; Raymer; 87,192 TENNESSEE Chattanooga — ► WDEF-TV (12) ABC, CBS, NBC, DuM; Bran ham; 101,465 Mountain City Tv Inc. (3) Initial Decision 7/5/54 Jacksonf WDXI-TV (7) Burn-Smith; 12/2/53-11/15/54 Johnson City — ► WJHL-TV (11) ABC, CBS, NBC, DuM; Pear son; 68,917 Knoxville — ► WATE (6) ABC, NBC; Avery-Knodel; 88,940 ► WTSK-TV (26) ABC, CBS, DuM; Pearson; 78, 900 Memphis — ► WHBQ-TV (13) CBS; Blair; 297,746 ► WMCT (5) ABC, NBC, DuM; Branham; 297,746 WREC Broadcasting Service (3) Initial Decision 8/27/54 Nashville— ► WSIX-TV (8) CBS; HoUingbery; 194,682 ► WSM-TV (4) NBC, DuM; Petry; 198,045 Old Hickory (Nashville) — ► WLAC-TV (5) CBS; Katz TEXAS Abilenet — ► KRBC-TV (9) ABC, NBC, DuM; Pearson; 35,307 Amarillo — ► KFDA-TV (10) ABC, CBS; Branham; 56,821 ► KGNC-TV (4) NBC, DuM; Katz; 56,821 KLYN-TV (7) 12/11/53-Unknown Austin — ► KTBC-TV (7) ABC, CBS. NBC, DuM; Raymer; 85,722 Beaumontf — ► KBMT (31) ABC, NBC, DuM; Forjoe: 28,108 Beaumont Bcstg. Corp. (6) CBS; 8/4/54-Dec. '54 Big Springt— KBST-TV (4) 7/22/54-Unknown Corpus Christif — ► KVDO-TV (22) NBC; Young; 14,744 KTLG (43) 12/9/53-Unknown Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Dallas KDTX (23) 1/15/53-Unknown KLIF-TV (29 ) 2/12/53-Unknown ► KRLD-TV (4) CBS; Branham; 406,804 ► WFAA-TV (8) ABC, NBC, DuM; Petry; 406,804 El Paso — ► KROD-TV (4) ABC, CBS, DuM; Branham; 57,280 KELP-TV (13) Forjoe; 3/18/54-Unknown ► KTSM-TV (9) NBC; HoUingbery; 55,270 Ft. Worth— ► WBAP-TV (5) ABC, NBC; Free & Peters; 401,000 Texas State Network (11) 9/17/54-Unknown Galveston — ► KGUL-TV (11) CBS; CBS Spot Sis.; 325,000 325,000 Harlingent (Brownsville, Mc Allen, Weslaco) — ► KGBT-TV (4) ABC, CBS, DuM; H-R; 44,380 Houston — KNUZ-TV (39) See footnote (d) ► KPRC-TV (2) NBC; Petry; 362,000 KTLJ (13) ABC; 2/23/54-Nov. '54 KTVP (23) 1/8/53-Unknown ► KUHT (»8) 281,500 KXYZ-TV (29) 6/18/53-Unknown Longviewj — ► KTVE (32) Forjoe; 24,171 Lubbock — ► KCBD-TV (11) ABC, NBC; Raymer; 62,365 ► KDUB-TV (13) CBS, DuM; Avery-Knodel; 63,500 KFYO-TV (5) Katz; 5/7/53-Unknown Midland — ► KMID-TV (2) ABC, CBS, NBC; Venard; 38,500 San Angelo — ► KTXL-TV (8) ABC. CBS, NBC, DuM; Venard; 35,000 San Antonio — KALA (35) 3/26/53-Unknown KCOR-TV (41) O'Connell; 5/12/54-11/1/54 ► KGBS-TV (5) ABC, CBS, DuM; Katz; 211,323 ► WOAI-TV (4) NBC; Petry; 212,750 Thctfs right! Here in Pennsylvania 1 buy does cover 3 markets when that one buy is WJAC-TV, Johnstown. You not only get the Greater Johnstown market but also the sweetest slice of Pittsburgh AND Altoona! Latest Hooper standings show WJAC-TV FIRST in Johnstown (a 2-station market) SECOND in Pittsburgh (a 3-station market) FIRST in Altoona (a 2-station market) If you really want to sell in southwestern Pennsylvania, you can have your cake and eat it, too . . . by choosing the 1 market that covers 3 . . . Get full details from your KATZ man! Broadcasting Telecasting October 18, 1954 • Page 129