Broadcasting Telecasting (Oct-Dec 1954)

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PEOPLE at deadline ANA To Discuss Results From Media Expenditures GREATER results from advertisers' dollars spent for time and space will be spotlighted in Nov. 9 morning media panel to highlight Assn. of National Advertisers three-day annual meeting at Hotel Plaza, N. Y., Nov. 8-10. Radio, tv, newspaper, magazine, outdoor and business ''paper representatives will join with advertisers in discussion of "Media — The Tools We Work With." Roger M. Kyes, General Motors vice president, is featured speaker for Nov. 10 luncheon. Session starter, Nov. 8 morning, will have Roy W. Johnson, executive vice president, General Electric Co., speaking on management's view of advertising's function. Annual election of directors and board officers to be held in afternoon. Nov. 9 agenda includes talks on advertising director's job, featuring Pierre Martineau, research director, Chicago Tribune (WGN-AMFM-TV Chicago); Edward N. Mayer Jr., president, James Gray Inc.; Maxwell B. Sackheim, chairman of Maxwell Sackheim & Co., and Lawrence Laupheimer, national merchandising manager, Schenley Distributors. Nov. 10 and concluding session opened to invited guests from advertising media as well as advertisers and agencies. Highlight is filmed talk by Edward F. Howrey, Chairman, Federal Trade Commission, on agency's policies on advertising, followed by talk by Charles E. Grandey, FTC's director of Consultation Bureau. ANA Program Committee headed by William G. Power, advertising manager, Chevrolet. Tv Receiver Shipments Show Increase in August TV SET shipments to dealers increased in. August over July and over August, 1953, according to Radio-Electronics-Tv Mfrs. Assn. August tv receiver shipments to dealers totaled 466,694 in August compared to 329,574 in July and 465,018 a year ago. Total shipments for eight months were 3,463,871 sets compared to 3,797,832 a year ago. Following are tv set shipments to dealers by states during the first eight months of 1954: STATE Alabama Arizona Arkansas California Colorado Connecticut Delaware Dist. of Columbia Florida Georgia Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts . . Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire. TOTAL STATE 55,544 16,166 50,602 247,933 27,737 48,495 7,289 22,440 102,181 87,756 21,840 215,607 102,233 76,805 52,403 38,801 74,421 51,102 41 ,405 97,068 136,893 60,173 31,915 98,875 13,680 33,642 3,557 17,058 New Jersey New Mexico New York North Carolina . North Dakota . Ohio Oklahoma Oregon Pennsylvania . . Rhode Island South Carolina. South Dakota Tennessee Texas ........ Utah Vermont Virginia Washington . . . West Virginia . Wisconsin Wyoming TOTAL 101,321 12,217 333,226 87,340 11,991 169,813 49,356 38,782 216,210 10,904 44,235 10,131 75,108 192,878 1 2,058 9,525 59,095 58,347 39,248 85,786 4,151 CBS Plans WOKY-TV Boost CBS plans to increase power of ch. 19 WOKYTV Milwaukee to maximum 1,000 kw when equipment is available after it receives FCC authority to make $335,000 purchase, network spokesman said Friday. No change in call letters is contemplated, nor are any staff changes planned, spokesman said. WCAN-TV Milwaukee on ch. 25, present CBS-TV affiliate, is on six months' notice regarding change of affiliation, so WOKY-TV entry as CBS outlet may be delayed to mid-1955, it is believed. Chester Station Sold SALE of WPWA Chester, Pa. (1590 kc with 1 kw) from Lou Poller to Eastern Bcstg. Co. for over $200,000 announced Friday. Station was founded in 1947 and is represented by Forjoe Inc. Eastern Bcstg. is wholly-owned subsidiary of Delaware River Ferry Co. (Chester-Bridgeport, N. J., ferry) of which Louis Kapelski is major stockholder. Mr. Poller is also major owner of WCAN-AM-TV Milwaukee and WARL Arlington Va. (Washington, D. C). New Mexico Outlets Sold KOAT Albuquerque (1240 kc 250 w) and KRSN Los Alamos, N. M. (1490 kc 250 w) sold Friday for $160,000 by A. M. Cadwell and Herbert Wimberly, who retain ownership of KOAT-TV. Buyer was group headed by DeWitt Landis (KICA Clovis, N. M., etc.) and William Wayne Phelps (KALG Alamogordo). Blackburn-Hamilton was broker. Battle Creek Uhf CP Dropped CONSTRUCTION permit of ch. 64 WKBZ-TV Battle Creek, Mich., was surrendered to FCC Friday by Booth Radio & Television Stations Inc. (John L. Booth). Station had been operating, but suspended operation last April. Booth interests still have grant for ch. 51 WSBM-TV Saginaw, Mich. Also dismissed Friday was KFWB Los Angeles which withdrew its application for Los Angeles ch. 34. WKBI License Reviewed FCC has dismissed cease and desist proceedings directed against WKBI St. Marys, Pa., and has renewed license. Station's license renewal was held up pending explanation of technical violations charged against it. U. S. TOTAL. . 3,454,339 Alaska 1,715 Hawaii 7,817 Broadcasting grand total 3,463,871 Telecasting UPCOMING Oct. 25-26: Central Canada Broadcasters Assn., Brock-Sheraton Hotel, Niagara Falls, Ont. Oct. 27: Annual "Whingding" stag party. Southern California Broadcasters Assn., Inglewood Country Club. Oct. 27: Radio Pioneers, Toots Shor's, New York. Oct. 27-30: National Assn. of Educational Broadcasters, Hotel Biltmore, New York. Oct. 30: Federal Communications Bar Assn., annual outing, Lohnes estate, Vienna, Va. See other Upcomings page 729 JAMES L. STIRTON, vice president and director of network television, ABC Central Div., joins Music Corp. of America as coordinator of television on sales and programs. He started with NBC in June 1929, was subsequently program manager for old Blue Network, then sales and later general manager for ABC Central Div. DR. MEDFORD EVANS has resigned as dean of McMurry College, Abilene, Tex., to become manager of Dallas headquarters of Facts Forum, public affairs organization which disseminates radio-tv programs. GEORGE L. BARENBREGGE, sales manager of DuMont's WDTV (TV) Pittsburgh, assumes new duties as manager of DuMont's WABD (TV) New York today (Mon.), succeeding NORMAN KNIGHT, who has resigned [B»T, Sept. 27] to accept another managerial post. LLOYD G. CHAPMAN replaces Mr. BarenBregge as sales manager of WDTV (TV). FRED W. SW ANSON, vice president of Russel M. Seeds Adv., has joined United Productions of America, as director of sales of UPA's Burbank (Calif.) studios. Industry Leaders to Address Educators' Workshop Session GENERAL session keynoting 30th annual convention of National Assn. of Educational Broadcasters, which started yesterday (Sun.) at Biltmore Hotel, New York, to be held Thursday morning with Dr. Frank Stanton, CBS Inc. president, among speakers. Joint NAEBRadio & Television Executives Society Luncheon follows with new FCC Chairman George C. McConnaughey as speaker [B»T, Oct. 18]. Radio workshop slated for Thursday afternoon with talks by Sydney Eiges, vice president in charge of press and publicity, and Jacob Evans, director of advertising and promotion, both NBC; Joel Tall, CBS Radio's tape editor; D. D. Lusty, CBC; Margaret Tyler, WOSU Columbus, Ohio; Harry Lamb, WTDS Toledo; Mrs. Gale Adkins, Radio House (U. of Texas); James McAndrew, Mrs. Cecile Sufferin and Mrs. Dorothy Klock, all WNYC New York; Dr. Garnet Garrison, tv director, U. of Michigan; Betty Girling and Haskell Boyter, WABE Atlanta; Enid R. Love, BBC; Ellen Hergerty, ABC's audience information dept.; Dr. Matthew Chappel, Hofstra College; Murray Harris, A. C. Nielsen Co.; Dr. Gerhardt Wiebe, research, CBS. Tv sessions, same day, include talks by Dr. W. R. G. Baker, GE vice president; Ralph Steetle, executive director, Joint Committee on Educational Television; Robert Saudek, director, Ford Foundation's Tv-Radio Workshop; Richard B. Hull, WOI-TV Ames, Iowa; William Harley, WHA-TV Madison; Ken Richards, WKAR-TV East Lansing, Mich.; John Schwarzwalder, KUHT (TV) Houston; Ed Wegener, WQED (TV) Pittsburgh; Lawrence Creshkoff, WGBH-TV Boston; Burton Paulu KUOM (AM) Minneapolis. James S. Tyler Dies JAMES S. TYLER, 41, director of advertising and promotion, MBS, collapsed at his desk and died Friday morning. Death was believed due to heart attack. Mr. Tyler joined Mutual in March 1942 as director of advertising and two years later took over promotion. Prior to MBS, Mr. Tyler was with J. Walter Thompson Co., CBS, Advertising & Selling, and Bureau of Advertising, American Newspaper Publishers Assn. He is survived by his wife, Dorothy Boehm Tyler, three daughters and son. Their home is in Chappaqua, N. Y. October 25, 1954 Page 9