Broadcasting Telecasting (Oct-Dec 1954)

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index BROAD \PC#6flNG TELECASTING THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Advertisers & Agencies 28 At Deadline 7 Awards 40 Closed Circuit 5 Editorial 130 Facts & Figures 35 Feature Section 83 Film 42 For the Record 108 Government 52 In Review 14 International 107 Lead Story 27 Manufacturing 81 Networks 77 On All Accounts 22 Open Mike 18 Our Respects 24 Professional Services . 81 Programs & Promotion 104 Program Services .... 80 Stations 72 Trade Associations . 48 KDUB-TV LUBBOCK, TEXAS (BBS U Cv/tfowT NATIONAL REPRESENTATIVES: AVERY-KNODEL, INC. PRESIDENT AND GEN. MGR., W. D. "DUB" ROGERS GEORGE COUIE, NAT'L. SALES MGR. Page 10 • October 25, 1954 Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 Sol Taishoff, Editor and Publisher EDITORIAL Edwin H. James, Managing Editor; Rufus Crater (New York), J. Frank Beatty, Bruce Robertson, Senior Editors; Fred Fitzgerald, News Editor; David Glickman, Special Projects Editor; Earl B. Abrams. Lawrence Christopher, Associate Editors; Don West, Assistant News Editor; Harold Hopkins, Assistant Editor; Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence, Staff Writers; Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella, Editorial Assistants; Gladys L. Hall, Secretary to the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. CIRCULATION & John P. Cosgrove, Manager; Robert Deacon, Joel H. Johnston, Sharleen READERS' SERVICE Kelley, Jean McConnell, William Phillips. BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355. EDITORIAL: Rufus Crater, Senior Editor; Florence Small, Agency Editor; David Berlyn, Assistant New York Editor; Patricia Kielty, New York Features Editor; Rocco Famighetti, Selma Gersten. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. CHICAGO 360 N. Michigan Ave., Zone 1, Central 6-4115. „ Warren W. Middleton, Midwest Sales Manager; John Osbon, Midwest News Editor; Barbara Kolar. HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181. Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor. Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook i (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCAST ING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage Regular issues: 350 per copy; 53rd and 54th issues: $3.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting 1735 De Sales St., N. W., Washington 6, D. C. Give both old and new addresses, includinj postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc.. using the title BROADCASTING*— The News Magazine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953 •Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Broadcasting Telecasting ■