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BROAD
\PC#6flNG TELECASTING
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Every Monday by Broadcasting Publications Inc.
Advertisers & Agencies 28
At Deadline 7
Awards 40
Closed Circuit 5
Editorial 130
Facts & Figures 35
Feature Section 83
Film 42
For the Record 108
Government 52
In Review 14
International 107
Lead Story 27
Manufacturing 81
Networks 77
On All Accounts 22
Open Mike 18
Our Respects 24
Professional Services . 81 Programs & Promotion 104
Program Services .... 80
Stations 72
Trade Associations . 48
KDUB-TV
LUBBOCK, TEXAS
(BBS U Cv/tfowT
NATIONAL REPRESENTATIVES: AVERY-KNODEL, INC.
PRESIDENT AND GEN. MGR., W. D. "DUB" ROGERS GEORGE COUIE, NAT'L. SALES MGR.
Page 10 • October 25, 1954
Executive and Publication Headquarters Broadcasting • Telecasting Bldg., 1735 DeSales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022
Sol Taishoff, Editor and Publisher
EDITORIAL Edwin H. James, Managing Editor; Rufus Crater (New York), J. Frank
Beatty, Bruce Robertson, Senior Editors; Fred Fitzgerald, News Editor; David Glickman, Special Projects Editor; Earl B. Abrams. Lawrence Christopher, Associate Editors; Don West, Assistant News Editor; Harold Hopkins, Assistant Editor; Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence, Staff Writers; Kathryn Ann Fisher, Eli Fritz, Joan Sheehan, Audrey Cappella, Editorial Assistants; Gladys L. Hall, Secretary to the Publisher.
BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South
ern Sales Manager; George L. Dant, Advertising Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Fred Reidy, Wilson D. McCarthy; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor.
Duane McKenna, Art and Layout.
CIRCULATION & John P. Cosgrove, Manager; Robert Deacon, Joel H. Johnston, Sharleen READERS' SERVICE Kelley, Jean McConnell, William Phillips.
BUREAUS
NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355.
EDITORIAL: Rufus Crater, Senior Editor; Florence Small, Agency Editor; David Berlyn, Assistant New York Editor; Patricia Kielty, New York Features Editor; Rocco Famighetti, Selma Gersten.
BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster.
CHICAGO 360 N. Michigan Ave., Zone 1, Central 6-4115.
„ Warren W. Middleton, Midwest Sales Manager; John Osbon, Midwest
News Editor; Barbara Kolar.
HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3-8181.
Wallace H. Engelhardt, Western Sales Manager; Leo Kovner, Western News Editor; Marjorie Ann Thomas, Tv Film Editor.
Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes.
SUBSCRIPTION INFORMATION
Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook i (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCAST ING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage Regular issues: 350 per copy; 53rd and 54th issues: $3.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.)
ADDRESS CHANGE: Please send requests to Circulation Dept., Broadcasting • Telecasting 1735 De Sales St., N. W., Washington 6, D. C. Give both old and new addresses, includinj postal zone numbers. Post office will not forward issues.
BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc.. using the title BROADCASTING*— The News Magazine of the Fifth Estate.
Broadcasting Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953
•Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc.
Broadcasting
Telecasting
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