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TAKE A LOOK
AT THE REAL PROFIT
IN TELEVISION TODAY!
I t's easy to let color TV's present uncertain status influence many of the station equipment decisions that are needed immediately. For example, should new stations open with black and white TV systems ? Is it wise to hold off on needed transmitter power improvements . . . extra cameras for football and other Fall sports coverage? The answer to these important questions lies in the fact that much black and white equipment is common to the best color broadcasting as well. Your new G-E amplifier or transmitter not only attracts immediate revenue ... it actually contains all internal modifications needed to transmit color. G-E cameras similarly set the stage for tomorrow's color boom while they build heavier advertising schedules today!
A G.E. has carefully studied profit patterns in station operations, explored broadcasters' needs and preferences, checked design and engineering factors to assure delivery of outstanding color quality. In light of this far reaching research General Electric suggests an opportunity viewpoint in color —
A Invest in the amplifier needed to strengthen field intensity... improve coverage. This G-E transmitter will fulfill the same signal requirements for color as for black & white. It attracts current monochrome advertisers . . . immediately helps you recoup the equipment cost. Here is the backbone of station profits for years to come.
A Buy that extra black & white camera now. But, be sure it's a G-E! With a simple, inexpensive design change G-E cameras convert to color programming. They have demonstrated quality and high maneuverability for color application many times.
A You can readily see, even this early in the color picture, G.E. sets a course that protects your equipment investment. And, that protection extends beyond existing equipment to include complete color systems.
G.E.'s Pyramid Plan for color TV permits every station to decide on a basic equipment package fitting the color potential of any market. There is a unit for network pick-up. . .a unit for slide commercials ... for film programming facilities . . . for live local color programs. This G-E equipment requires minimum investment to start in color. It provides for healthy expansion at exactly the right time.
A Follow the Pyramid Plan and take the uncertainty out of color. Go General Electric to safeguard your investment ... to serve your community with the finest in color programming. The local G-E field representative will help work out an equipment timetable with custom built color provision for your station. Call him today and review existing facilities plus details on the action-packed Pyramid Plan.