Broadcasting Telecasting (Oct-Dec 1954)

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1. NETWORK COLOR... LOCAL TEST PATTERNS ...COLOR SLIDE COMMERCIALS. This initial Step into color telecasting costs little yet pays you immediate dividends. A* COMPLETE FILM PROGRAMMING of Color motion pictures and commercial film spots. General Electric projection units are available in the exact combination to fit the needs of every color market, jfl «#• LIVE LOCAL COLOR PROGRAMS are practical at any time for stations that take advantage of G-K Chroniacoder economy. With a G-E system, your color investment pays for itself faster than any other known method! CONVERT EXISTING B&W CAMERAS OR ADD new UNITS. Yes, only General Electric's Pyramid Plan permits huge savings with a fool-proof camera conversion formula. Take advantage of this bonus protection on your present equipment investment. Purchase a General Electric transmitter or amplifier to attract today's advertisers and you automatically set the right power stage for successful color operation. PYRAMID PLAN for color TV • Protects your investment in Black & White. Ask the G-E man to work out your color pyramid. Call him today! General Electric Company, Section X2 1 04-25, Electronics Park, Syracuse, New York. In Canada, write: C.G.E. Electronics, 830 Lansdowne Avenue, Toronto, Canada. Progress Is Our Most Important Product GENERAL ($1) ELECTRIC