Broadcasting Telecasting (Oct-Dec 1954)

Record Details:

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43, 726 -TV St TS in the Lower Rio Grande Valley of Texas Hard to realize, isn't it, Mr. Time Buyer? . . . your advertising message on 43,126" TV sets in the Lower Rio Grande Valley, the nation's 63rd market... and the fifth market in Texas. And the people who see your advertising have the money to buy your product. Right now, $90,000,000 is in circulation in the Lower Rio Grande Valley, from this year's cotton crop. The 378,000 people in the Valley have a combined effective buying income of $350,000,000. Farm incomes in this fertile valley average $12,500 a year per farm family, and last year over $284,080,000 was spent in retail sales.*0 Start getting your share of the nation's 63rd market today. WIRE COLLECT FOR FULL DETAILS * November 1, 1953, Nielsen Survey plus known sales of retail merchants as of this date. * baies Management KRGV-TV Channel 5 NBC THE VALLEY'S MOST POWERFUL TV STATION AM-TV NBC AAA'TV channel Rep. by Paul H. Raymer Co. KRGV NBC 5000 Watts TQN THE VALLEY'S PIONEER STATION Compleie Coverage of the Lower Rio Grande Valley Broadcasting • Telecasting October 25, 1954 • Page 19