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no heacTaiheg in this business !
Here's a remarkable record of consistent results produced.
For 20 consecutive years, WMC has carried six quarter-hours a week, plus a heavy spot schedule for BC in Memphis, exclusively.
WMC is proud to carry the BC message to the more than one million radio homes in the Memphis and Mid-South area for the last 20 years.
It's an old Southern custom to "~ ' listen to WMC. ~"
For more than 31 years, this pioneer station of the Mid-South has "keyed" its programs to the needs and wants of its great listening audience.
Dick yoorhis or any Branham man will be glad to give you more details.
WMC
MEMPHIS
NBC— 5,000 WATTS— 790 K. C.
300 KW Simultaneously Duplicating AM Schedule First TV Station in Memphis and the Mid-South
Owned and Operated by The Commercial Appeal
National representatives, The Branham Company
.tu...
GRACE RAUWORTH
on all accounts
GRACE RAUWORTH might have taken up professional golf or swimming, or even enjoyed a stage career, if she had followed the lead of members of her family. Instead, she entered the agency field in 1938 and has been in media ever since.
Today Miss Rauworth is manager of the media department of J. R. Pershall Co., a position she has held for the past three years, working on radio, television and other media. She joined Pershall in April 1950 after getting her initial agancy background with Leo Burnett Co. in Chicago.
Among the accounts she services are the Electric Assn. of Chicago, Chicago National Bank, Chicago Plastering Institute, Serta Mattress and others which use one or both of the broadcast media. The Plastering Institute currently sponsors the Notre Dame football games on film over WBKB (TV) Chicago each Sunday evening.
Miss Rauworth came to Burnett on Sept. 27, 1938, after a stint with a manufacturer (Stensgaard) which handles display advertising. She worked on all types of media for the agency, including radio, outdoor and others. In 1950 she joined the Pershall agency and a year later was appointed to her present post.
A native of South Haven, Mich., Miss Rauworth traveled considerably at an early age with her family, which includes two brothers (one owns an indoor golf school, the other was an assistant for years to golfer Johnny Revolta). She plays golf and also likes swimming (probably dating back to an early ambition to swim the English Channel).
Schooling included night courses in advertising at Northwestern U. (Chicago campus) over a number of years and study at Chicago's Art Institute. (Aside from an interest in art, she also qualifies as a highly capable carpentress and is talented in needlepoint work.)
After joining Pershall she handled a number of radio-tv accounts, including Commonwealth Edison Co. (which sponsored Petticoat Party on WBBM-TV Chicago), and Packard Motor Co. (which ran Ask the Man on WBKB [TV] Chicago and Waterfront, also locally).
Miss Rauworth also heads 27 agency women who operate an investment group in Chicago.
Page 22 • October 25, 1954
Broadcasting • Telecasting