Broadcasting Telecasting (Oct-Dec 1954)

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\ * -y, ) \ » % . ■ ^Ti AC Til-' ' '-frs " J \i ^ vp~ BIRD LORE Few living things have better right to pessimism than the domesticated turkey, not to be confused with a Broadway flop or the Australian bustard. Yet, in sacrificing his carunculated head to man's appetite, the turkey achieves a moment of greatness, with or without cranberry sauce, worthy of the most incorrigible optimist. Sartorially gaudy, with a taste in plumage completely lacking in restraint, the male bird frequently forgets his tame status and struts with the crass abandon of his wild progenitors. Centuries before the turkey was discovered by Europeans in 1518, the Pueblo Indians of the Southwest used him, not as food, but to supply feathers for burnt offerings. These were plucked from the live bird and probably made him even wilder. In 1782 Benjamin Franklin urged Congress to use the turkey, unplucked, as a national emblem. Although the eagle claque won out, the turkey, without Franklin sponsorship, achieved doubtful distinction as a succulent symbol of Thanksgiving Day. Turkey raising is big business in WMT land. The young turkey is a hell of a lot of trouble to raise, but once out of the woods, so to speak, he pays off with cash-type money. The 1954 crop is kind of nervous and won't stand still for accurate counting, but it's around four million, which is a lot of white meat. WMT and WMT-TV Mail Address: Cedar Rapids CBS for Eastern Iowa National Reps: The Katz Agency