Broadcasting Telecasting (Oct-Dec 1954)

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OVER 454,000 COOK BOOKS SOLD IN FOOD STORES When nearly half a million — over 454,000 — cook books were sold — which was double the original estimate for the Rochester area — the promoters were astonished. When WHAM Radio exclu-1 sively did this job better than any medium previously used, everybody sat up and took notice — in the food industry ... in the publishing business . . . and in radio. It was WHAM's persuasive personalities who sent customers into the stores to buy the famous 24-volume "Encyclopedia of Cooking." In cook book parlance, the best recipe for getting your share of the 2 2 -county market that spent an estimated $415,855,000 for food in 1953* is WHAM radio. Want more proof? Ask us or the Hollingbery man to give you the details of this stupendous radio success story. *Sales Management Survey of Buying Power, 1954 50,000 watts • clear channel • 1180 KC WHAM ROCHESTER RADIO CITY The Stromberg-Carlson Station AM-FM * NBC Affiliate Geo. P. Hollingbery Co., Nat'l Rep. STATIONS WBRE-TV SETS MILLION-WATT OPERATION Wilkes-Barre outlet completes RCA installation to be first uhf station to reach maximum authorized for such tv stations. FIRST million-watt commercial broadcast station in the nation was set to take to the airwaves last weekend. WBRE-TV Wilkes-Barre, Pa., operating since Jan. 1, 1953, on uhf ch. 28, was ready to throw the switch putting into operation its new RCA 25-kw uhf transmitter and its new RCA 46-gain uhf pylon antenna. It is the first station to reach maximum power authorized for uhf stations by the FCC. The Commission's rules permit uhf tv stations to radiate 1,000 kw effective radiated power. This is based on the assumption that 1,000 kw will give uhf stations the equivalent in coverage of the 100 kw maximum permitted for lowband vhf stations and the 316 kw permitted high-band vhf stations. Station, a basic NBC-TV affiliate serving the northeastern Pennsylvania cities of WilkesBarre,' Scranton, Nanticoke, Sunbury, Hazelton, Shenandoah and Honesdale, is owned by Louis G. Baltimore. It has been operating with 225 kw visual power and serving an estimated 1.3 million people in a 40 mile radius from its Wyoming Mt. antenna site. The antenna site is four miles east of Wilkes-Barre. With its new giant voice, WBRE-TV estimates it will reach more than 2 million people in 20 counties within a 60 mile radius from its antenna site. It is believed a strong, usable signal will reach Binghamton, N. Y., on the north; Easton, Pa., on the east; Reading, Pa., on the south, and Williamsport, Pa., on the west. Eliminate Shadows The new 1,000 kw power should eliminate, or minimize, most of the shadow areas in its service area, David M. Baltimore, WBRE-TV general manager, said Friday at dedication ceremonies in Wilkes-Barre. He explained that when WBRE-TV went from 18 kw to 225 kw many shadow areas disappeared and a number of major trouble spots dropped to minor irritations. The station held a luncheon for 200 at the Hotel Sterling in Wilkes-Barre Friday. Attending were RCA and NBC executives, state, county and city officials, industrial and civic leaders and newsmen. After the luncheon the guests were conducted on a tour of the Wyoming Mt. installation. The RCA 25 kw transmitter is actually two \2l/2 kw transmitters whose output is combined into a single network feeding the antenna. The transmitter has been installed and testing for the last two weeks. Cost was estimated at $200,000. The new antenna, 96 ft. tall, is atop a 330ft. tower. It is 1,220 ft. above average terrain. Wyoming Mt. is 2,100 ft. above sea level. The antenna has been on test at RCA's Camden, N. J., factory for the past 10 days. It was due to be installed this weekend. Winter conditions at the antenna site prevented the removal of the old antenna and the installation of the new one in time for the Dec. 10 ceremonies. However, it is believed this substitution will be accomplished during the weekend or early this week. The installation was done by RCA engineers. Charles Sakoski Sr. is chief engineer of the station. WBRE-TV went on the air 90 days after re EYEING the RCA super-power pylon antenna, under test at Camden, N, J., before being installed at WBRE-TV WilkesBarre, Pa., are (I to r): station general manager David M. Baltimore and RCA broadcast equipment marketing manager A. R. Hopkins. ceiving FCC approval in 1952. Early this year the station was equipped for network color. Celebrating its 30th anniversary Dec. 30 will by NBC affiliated WBRE, which operates on 1340 kc with 250 w. Next station with 1,000 kw apparently also will be a Wilkes-Barre uhf tv station. This is ch. 34 WILK-TV, which is having a GE 45 kw transmitter installed with prospects for booming 1 million watts into the area early next month. GE is using two 23 kw transmitters in tandem to put 45 kw into its regular, five-bay, 25-gain helical uhf antenna. The transmitters use four visual and two kylstron power tubes. WILK-TV is affiliated with ABC and DuMont. RCA has reported that it already has an order for a 1,000 kw uhf installation from KPTV (TV) Portland, Ore. WIRI (TV) Begins; Tvs Now Total 417 WIRI (TV) Lake Placid-Plattsburg, N. Y., delayed because of equipment difficulties, began commercial programming last Thursday following test pattern transmission on Wednesday. Joel H. Scheier is president and general manager of licensee Great Northern Television Inc. The ch. 5 station is the first local tv in the area, with the nearest competitor 100 miles away. WIRI is equipped with a DuMont package and represented by Adam Young Tv Corp. The total number of tv stations programming now stands at 417. KFJI-TV Klamath Falls, Ore., which received a grant for ch. 2 early this month, plans to purchase General Electric equipment, including a 5 kw transmitter, 3-bay antenna and complete studio and film equipment. Engineering estimates, the station claims, indicate that it will effectively cover northern California and southern Oregon, including the Klamath basin and Roge River valley. Alan K. Abner, manager of KFJI, will direct the tv property. W. D. Miller is president. Page 84 • December 13, 1954 Broadcasting • Telecasting