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IF you ever drove up to that old-fashioned pump and said "Fill her up!" you'll remember that you got the gasoline. But that's all you got!
Because the primitive fuel pump was a long way down the road from the service station of modern times. We know, because we pioneered a surprising number of the customer services the petroleum industry has since adopted. Like water and air wells. We first sank them on the pump island so you could get gasoline, water and air in one place.
Like windshield washing service. We introduced the individual clean towel and special fluid — and first washed your car's windows all the way around. Like the cash box on the pump island — the
quicker to make change and save you time.
Like famous Union "Minute Man Service" that, at its best, even empties the ash trays, brushes out and dusts off your car.
Like the full-time cleaning and painting crews
that keep Union's 4500 stations in the West the glistening white that invites you in.
When we introduced them these were "bonus services," extras you didn't expect. Today you take them for granted when youbuy gasoline.
You do because the oil companies — in constant competition for your business — are continually improving their products and expanding their services.
For in America's free competitive economy, making things increasingly better for the customer is the only way to make any progress for yourself.
Broadcasting
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December 13, T954 • Page 85