Broadcasting Telecasting (Jan-Mar 1955)

odels supplementing its previous line of 24 lits, including a 21-inch set for $159.95 and ble sets ranging up to $219.95. The new 21:h consoles range from $229 to $299. Among other exhibits: Westinghouse Electric Corp. — Twenty-four new ts including 17-, 21 and 24-inch table and nsole items in the $150-$500 price range. Admiral Corp. — Two new 24-inch and 21-inch ant consoles. Admiral also had announced to stributors a 21-inch color tv receiver assuring 245-square inch picture priced at $895, conasted to a 15-inch set which it sold for $1,000 December 1953. Admiral's automation and >bot chassis concepts are incorporated in the -inch units. Motorola Inc. — A color set with picture claimed imparable to 21 inches in monochrome, or 205 luare inches (CBS-Columbia's 205), price $995. new sensitive chassis is incorporated into eight its 14 current black-and-white units, includ,g 19 and 24-inch units. i Hallicrafters Co. — Introduced seven basic odels in the 21 and 24-inch console class. Zenith Radio Corp.— A new line of 17-inch revivers, with suggested retail prices for some p sets in the range from $149.95 to $1,250 for a '-inch console combination. Firm claims a new incept in tv styling with a shorter 90-degree [icture tube. Allen B. DuMont Labs — A new 21-inch table lodel and two new 21-inch open-face consoles, hey contain radio as "optional units." Capehart-Farnsworth Co. — A new line of tv ambulations and high fidelity instruments, to e marketed within 60 days. Among other exhibitors were Raytheon Mfg. o (which last week introduced a new transistor dio— story, this page). Arvin Industries, Bendix d General Electric. 1 ersche, Branigan Fill *CA Tube Division Posts 1AROLD F. BERSCHE, formerly manager of listributor sales, tube division of RCA, has ieen promoted to the newly-created post of nanager of the marketing services department pf the division, it was announced last week by -ee F. Holleran, the division's general marketng manager. Duward M. (Max) Branigan, promotion manager for the division's receiving ube and transistor marketing department, was lamed manager of distributor sales. In his new position, Mr. Bersche, who has >een associated with RCA sales and merchandisj ng activities for 10 years, is responsible for all advertising, sales promotion, warehousing, trafTc and market research activities affecting the ' RCA tube division's four product-marketing departments: receiving tube and transistors, :athode ray and power tubes, electronic components, and equipment and parts. As manager of distributor sales, Mr. Branigan will supervise the tube division's distributor field sales force and will have responsibility for sales of all division products handled through distributors. These products include RCA electron receiving tubes, television picture tubes, power tubes, test equipment, electronic components and radio batteries. Vidicon Camera Chain Announced by Kay Lab KAY LAB, San Diego, Calif., tv equipment producer, announces the introduction of a compact vidicon camera chain which the firm describes as especially suited for use by small-area uhf operators as well as educational and closedcircuit television groups. Chains are manufactured in expandable units which can be integrated with existing facilities, Kay Lab reports. The basic system consists of a camera, camera control, remote control panel and viewfinder assembly. Kay Lab says the completely integrated camera control can be mounted either in standard relay racks or in a suitcase for portable use. Complete camera chains are available from S3, 000. Further information may be secured by ;ontacting the company. Raytheon Announces Tubeless $79.95 Radio A TUBELESS radio receiver, doing away with conventional vacuum tubes and incorporating eight transistors instead, was unveiled by Raytheon Mfg. Co. in Chicago last week. The receiver is slated to sell for $79.95. Introducing the new portable model, which is designed to operate a full year from the power of four conventional, one-cell flashlight batteries, Henry F. Argento, vice president and general manager of Raytheon's tv-radio operations, predicted that plug-in receivers may be obsolete in five years. Raytheon spent over $5 million and five years in research to perfect the receiver now in production. Other characteristics of the new receiver are: (1) It will operate for two and a half years from a single set of mercuric oxide batteries; (2) With normal care, the transistors need never be replaced; (3) It will operate for one year at a cost of about 60 cents compared to $15-$35 for an ordinary plug-in battery-operated radio with vacuum tubes. Mr. Argento said the new radio, compared with conventional radios, offers "equivalent sensitivity and greater undistorted volume." Philco President Sees Good Year for Appliances POINTING to economists' estimates that the U. S. buying public will have $9 billion more to spend in 1955 than it had in 1954, lames H. Carmine, president of the Philco Corp., predicted before a convention of Philco distributors in Atlantic City, N. J., that 1955 will be a banner year for the television and appliance fields. In discussing prospects, Mr. Carmine stated his belief that "with proper emphasis on creative selling and merchandising," sales of radio and tv receivers, air conditioning units, freezers, refrigerators, and electric ranges could exceed 1954 sales even though the overall picture in the electronics field last year was very good. Zenith Offers Fm Control Unit ZENITH RADIO CORP. announces automatic frequency control circuit designed to simplify fm tuning and eliminate drifting for best reception. A control circuit contained in the firm's new am-fm table model sets allows for a leeway of several degrees on either side of the desired channel. When the indicator comes within range, the circuit automatically tunes station on the center of the channel, eliminating drift and "locking in" the station. H. C. Bonfig, Zenith vice president and sales director, said the device "permits full enjoyment of fm's superior reception qualities without the extremely careful dial manipulation necessary heretofore." Models are available in cabinets for suggested retail prices of $89.95 and $91.95. Gen. Instruments Expanding FIVE-POINT expansion in the Canadian operations of General Instrument Corp., Elizabeth, N. J., manufacturer of television, radio and electronic components, has been announced by Abraham Blumenkrantz, chairman of the board. The program includes construction of an expandable 250-employe plant at Waterloo, Ont.; increased development and production of "made in Canada" parts; establishment of a product research laboratory, and additional personnel and new equipment. 4 Maury Farrell Star of "Time to Rise" 6:45 to 9:00 AM Stars Sell on Alabama's greatest station Maury Farrell is liked by Birmingham people, and they always respond when he speaks. "Time to Rise" gets Birmingham awake, out of bed, to breakfast, and to work. It's loaded with cheerful music, news, weather and time signals. It's the local program Birmingham people listen to most. It doesn't quite double the second station in audience, as a rule, but it comes awfully close. You can Sell Your Products to Alabama folks If you Tell them on programs they enjoy hearing Represented by John Blair & Co. Broadcasting Telecasting January 10, 1955 Page 83