Broadcasting Telecasting (Jan-Mar 1955)
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500 pesos ($250), de Joya said, including everything: time, talent, production, etc. The de Joya agency itself is currently producing five tv shows: Variety Theatre,, sponsored by Standard Alcohol Co.; What's Your Eye-Q?, sponsored by P. Lorillard Co. for Kent cigarettes, and three sustaining shows, Let's Sing the Latest, Beat the Experts and Singer of the Week.
Three 1955 Investigations Seen for Canadian Radio-TV
BUSY YEAR for investigations into radio-tv is expected by the Canadian broadcasting industry. Preparations are being made by the Canadian Assn. of Radio & Television Broadcasters
for at least three investigations at Ottawa. There is scheduled a Royal Commission on Copyright, at which the CARTB will present a brief. A Royal Commission on Television is anticipated, having been suggested by the Massey Commission in 1950, when it recommended setting up a national television system and a review of the status of television within three years of the establishment of a government system. The Canadian Broadcasting Corp. began telecasting in September 1952. The annual Parliamentary Broadcasting Committee is expected to sit this year, and may possibly investigate the growth of tv at the same time. Urged is elimination of the CBC tv monopoly in Montreal, Toronto, Ottawa, Halifax, Winnipeg and Vancouver.
V
CALIFORNIA'S BIGGEST GOLD RUSH SINCE '49
RrTilGl all
r i
And what a rush it has been!
In the short period of just 60 days, 7 national and regional advertisers have moved their half-hour shows to CHANNEL 6, the station that covers all the SAN DIEGO, CALIFORNIA MARKET.
Advertisers in the BILLION DOLLAR SAN DIEGO MARKET are digging for sales. They are calling on the down-to earth, pickand shovel selling
methodsof station SELI and they're
striking Southern California gold!
We've no secret formula, but there must be . . . there are . . . good reasons for this great migration:
• TOP RATINGS
• LOWEST COST PER THOUSAND
• INDIVIDUALLY PLANNED MERCHANDISING
Would you like our
WEED TELEVISION
Representative to call?
W 0(0)0 Monicetr
JULIAN M. KAUFMAN, General Manager
General Offices: 4229 Park Boulevard San Diego 4, California
MARKS THE SPOT WHERE IT HAPPENED
-^(^^ "FAVORITE STORY"
// Olympia Beer
"CISCO KID"
/ 1\ \ V Webers Bread
^&Pv~ "RIN TIN TIN"
y I i \\ National Biscuit Company
Vj#— "ELLERY QUEEN"
/». . \\ Town Talk Bread
~(2^-"FLORIAN ZABACH"
/'/l^ Vogue Soap
— "WATERFRONT"
Standard Oil Co.
^(&'~ "ANNIE OAKLEY"
/ . . v >^ Laura Scudder Potato / ' | V Chips & TV Time Popcorn
MR. GILLETT
Gillett to British Post
ROLAND GILLETT, former radio-tv direct of Biow Co. and tv program producer, has be> appointed head all British commt cial tv programs f the London area. I will serve as co: troller of prograr ming and productic for Associated R
I diffusion Ltd., who: S t^S^ first commercial tel
casts in Great Brita are scheduled to b> gin in Septembi
Before his associ; I tion with Biow, M Gillett was tv supervisor at Young & Rubican and later vice president in charge of radio-t production there. In a previous associatio with CBS-TV, he served as first director c Toast of the Town and also directed Winnt Take All. .
Canadian Retail Data Issued
DETAILED listing of retail sales in Canad in 20 categories has been released by Canadia. Broadcaster & Telescreen, Toronto publica tion. The annual supplement, Canadian Reta, Sales Index, gives figures for 1954-55 based o 1953 retail sales estimates of the Canadia government's Dominion Bureau of Statistic; and on the Bureau of Broadcast Measurement' radio homes estimates. The summary shows population of 15,018,000, a total of 3,748.00' radio homes (96.4% of all households) am total retail sales of $12,092,174,000. G. E Rutter, market research consultant, Torontc compiled the figures.
INTERNATIONAL SHORTS
CKX-TV (scheduled to start operation earl; this month) Brandon, Man., issued first rat card with Class A hour, $150; half-hour, $90 quarter-hour, $60, and one-minute announce ment, $33. Station, with GE equipment anc represented by All-Canada Television, Toronto has 19.3 kw video and 9.65 kw audio. John B Craig is general manager.
CKSO-TV Sudbury, Ont., has issued third rati card, effective Jan. 1, with Class A hourly a $200, half-hour at $120 and one minute an nouncements at $40.
British Industries Fair, London, England, plan: spot announcements on number of Canadiai radio stations for 1955 exhibition to be helc early in May. Account being placed by Walsr Adv. Co. Ltd., Toronto.
INTERNATIONAL PEOPLE
C. W. McQuillin, radio-tv director, Cockfield Brown & Co. Ltd. (adv.), Toronto, appointed director of Bureau of Broadcast Measurement, same city, after five years as chairman ot BBM's research and development committee.
Joseph Brouillard, formerly with RCA tube dept., Harrison, N. J., appointed manager, sales div., recently-formed tube div., RCA Victoi Co. Ltd., Montreal.
Robert Alban, drama producer, CBH Halifax, N. S., to CBHT (TV) there as program producer.
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Page 86 • January 10, 1955
Broadcasting • Telecasting