Broadcasting Telecasting (Jan-Mar 1955)

Page scan 000239 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1955
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000239
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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There was once a near-sighted lady time buyer with red hair and a mathematical bent who loved dancing-, hated glasses and knew her business. She could name all of the vice-presidents of CBS and on Sundays at eight she watched Ed Sullivan. One Friday morning a fellow from Branham sent in his card, after scrawling on it, "Want to show you a new one — Charleston-Huntington." He figured he would leave eight or ten cards in agencies around the Avenue, then knock off early for a running start on the week-end. He was a conscientious sort but couldn't write worth a damn and when the lady read his card she said, "Send him right in." The rep was taken by surprise. He'd been there a dozen times before without getting past the receptionist. Walking back to the lady's office however, he recovered sufficiently to ask as he entered, "Was it the 402,583 television homes in the WCHS-TV Channel 8 coverage areathe high per capita spending in West Virginia — or the CBS program rating picture — that got me in to see you?" "Coverage? Ratings? You off your rocker, Jack? I thought you wrote you wanted to show me a dance. Besides, your figures are obsolete. The WCHS-TV coverage area has 402,584 tv homes."