Broadcasting Telecasting (Jan-Mar 1955)

Record Details:

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BROAD COVERAGE in the land where radio reigns Taking the measure of big Aggie is a man-sized job. It's a big figure to work with. For Big Aggie Land is a land of 190 counties in parts of 5 states in the great Upper Missouri Volley — Minnesota, the Dakotas, Nebraska and Iowa. WNAX-570 strides the length and breadth of Big Aggie Land. Plays a far bigger role in the lives of the 670,000 families in this area than any other medium. (To most of these families TV simply means Taint-Visible.) Yes, this is the land where radio reigns . . . morning, noon and night. And WNAX-570, the Big Aggie Station, _is radio in prosperous Big Aggie Land. Whatever media you buy in other lands, there is only one low-cost, high-return way to sell the 670,000 families in the great Upper Missouri Valley. WNAX-570. Broadcasting • Telecasting January 17, 1955 • Page 21