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She's not exactly what you'd call dainty, but she sure gets a lot done. Louise is a blast furnace at the Portsmouth, Ohio, plant of the Detroit Steel Corporation. On an average day she's likely to produce (among other items) about 1,200 net tons of molten pig iron with all the hard-working energy of a housewife turning out a batch of pies. Louise is pretty young as blast furnaces go (a year and a half old) , stands a whopping 238 feet high, and has thus far contributed almost half a million tons of pig iron to the needs of American industry.
We tell you about Louise because she's only one of many super-sized producers of both raw materials and finished goods you'll find from one end to the other of our Ohio River Valley. This busy area, so completely served by WSAZ-TV, has earned logical recognition as the industrial heart of America — a vastly expanding region where manufacturing, employment, payrolls, and buying power are in their happiest of heydays.
As a market for whatever you sell, this can't be beaten. Nor, as an efficient way of reaching all this, can you do better than enlist the aid of WSAZ-TV. Here's the sole medium that covers the whole market — and in two essential ways. For one, you can inscribe a sweeping circle that encompasses dozens of major towns and cities. For the other, you must weigh the sphere of influence WSAZ-TV programming has in the homes and affections of almost 500,000 TV-set-owning families.
If you think that a share of four billion dollars in annual income is something you'd like, we'd suggest that
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