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KSBVMM
KSBW-TV
238 John Street
Phone 2-6422
Salinas, California
MEMORANDUM
To: All Time Buyers and Advertisers Subject: Your California Sales
Prom: Cal Sales
Date. January 17, 1955
Pardner, I'm Cal Sales! As you can tell from looking, I7 ve graduated from the cattle business - Irm punchin7 now for KSBW-TV, Channel 8. Our home range is that special piece of California called Pacific Paradise - "Seven Cities" strung from the rich Salinas Valley, The Salad Bowl of the World, to the Monterey Peninsula, California* s first capital.
Speaking of Can Can Girls, if you go to the same night spots I do, you know coverage is mighty important. Well, brother, we got it! First off, our tower is perched high in the Coast Range 3, 777 feet up, so we can spit high, wide and handsome.
We can cover ten counties in all (richest in the world) where 2, 267, 400 critters are daily stampedin7 with $4, 197, 050, 000 spendable income.
pin for each one). This is four and one-half counties unduplicated, housing almost 400, 000 of the fattest, richest critters in the whole world. They have 96, 300 television
sets and a spendable income of $712, 000, 000. They, plus the above bonus, are just about
bigger than the gold rush of 7 49.
But back to the CAN CAN GIRLS! KSBW-TV? s got 7 em - from all four networks, CBS, NBC, ABC, and DuMONT. In fact, with four networks, we have all kinds of programs. We kick off each year with the Cotton and Rose Bowl Games on January 1st, and by the time we go through Godfrey, Lucy, Burns and Allen, Benny, Toast of the Town and Jack Webb, 52 times each, salt and pepper 'em with our own stars, plus the host of other highlites from the four nets --we have these critters out here talking to themselves. They? 11 tell you that we' re the greatest TV station in America. (Course, they don' t hardly see no others).
That* s cause this is a mighty big state! 800 miles long! And, we' re a far piece from them big cities - 107 miles south of San Francisco. You just can' t cover your California sales here without KSBW-TV. So remember "8" will get you "Seven" . (With " 8" , you roll a natural everytime ! )
Now, come to see us — we' 11 show you the gol-darndest country you ever saw, growing like a weed, spending like a drunken cowpoke, and watching Channel 8 like a hawk.
But my pride and joy is the " Home Ranch" , my " Seven Cities
(I wear a stick
Jim Fletcher and the Hollingbery boys can tell you more.
Page t4 • January 17, 1955
Broadcasting
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