Broadcasting Telecasting (Jan-Mar 1955)

ADVERTISERS & AGENCIES COMBINED RADIO BRIEF GETS EXPANDED SHOWING Four-network promotion, prepared at BBDO's request, is scheduled to be seen by at least 12 other New York agencies. THE FOUR-NETWORK presentation on the force of radio as an advertising medium, originated at the request of BBDO for the instruction of its own people [B»T, Dec. 6, 1954], last week was shown to the plans-and-account men of N. W. Ayer & Son, Philadelphia, and was set for early showing to other major agencies [Closed Circuit, Jan. 10]. Stressing the effectiveness of radio advertising in general — whether network, spot, or local — the integrated report is based on research developed by Alfred Politz-Advertising Research Foundation, Starch Reports, J. A. Ward Inc. and S-D Surveys. Making the presentation to agencies are: Donald Durgin, director of sales development and research, ABC Radio; Frank Nesbitt, director of network sales development, CBS Radio; Henry Poster, director or sales planning, Mutual, and Howard Gardner, director of sales development, NBC Radio. The success of the showing to BBDO aroused the interest of so many other agencies that Radio Advertising Bureau volunteered to arrange convenient dates, RAB explained last week. Thus far, plans call for approximately 12 showings in New York this month "before any plans are made for showing it elsewhere," according to RAB President Kevin Sweeney. McCann-Erickson was the second to see it (a fortnight ago) and, in addition to last Wednesday's presentation to Ayer, early bookings include J. Walter Thompson Co. and Dancer-FitzgeraldSample. Mr. Sweeney, calling the sales project "unprecedented" among the networks, said: "The four radio networks have a long history of cooperative ventures in other areas although this is their first cooperative sales effort. They are simply doing jointly for the good of the entire industry what no single company could do individually, and large agencies, recognizing the uniqueness and importance of this report, have swamped us with requests for showings." Atlantic Buys $50,000 Worth Of Regional Radio for 1955 CONTRACT involving an investment of more than $50,000 in 1955, said to be probably one of the largest appropriations for regional network radio advertising, was renewed last week by the Atlantic Refining Co. The contract calls for sponsorship by Atlantic of the Rural Radio Network's 7:15 A.M. Weather Roundup on 18 am and 12 fm outlets in New York State, outside the metropolitan New York area, and in northeastern Pennsylvania. The weather program is used by Atlantic for every-week, year-around advertising in combination with sponsorship of baseball broadcasts. Station carrying the 7.15 a.m. Weather Roundup are: WNBF Binghamton. WKBW Buffalo, WELM Elmira, WHCU Ithaca, WJTN Jamestown. WMSA Massena, WGNY Newburgh, WHLD Niagara Falls, WHDL Olean, WKIP Poughkeepsie, WEAV Plattsburgh. WHAM Rochester, WGY Schenectady, WQAN Scranton, WHEN Syracuse, WRUN Utica-Rome, WDLA Walton, WWNY Watertown and 12 fm stations. Negotiations were conducted by AveryKnodel Inc. for Rural Radio Network and N. W. Ayer & Son for Atlantic. An Hour's Work $100,000 — highest fee ever paid a performer for a single tv appearance — is the sum Bob Hope reportedly will receive for conducting Looking at You, a onehour video preview of General Motors' own auto show, Motorama, Wednesday, 10-11 p.m., on NBC-TV. Kudner Agency is handling the program for GM. Glascock Joins Manchester MAHLON A. GLASCOCK, former sales manager of WRC and W M A L-AM-TV Washington and most recently agency free lance copy writer, has been appointed copy chief of J. Gordon Manchester Advertising Inc., Washington, it was announced last week. Mr. Glascock also had served as NBC Spot Sales representative in Schenectady. MR. GLASCOCK AGENCY APPOINTMENTS Proctor Electric Co., N. Y., has named Weiss & Geller, same city. Radio-tv will be used for Hi-Lo adjustable ironing tables, Zedalon pad and cover sets, toasters and irons. Roger & Gullet (cosmetics, toiletries), N. Y., names Dowd, Redfield & Johnstone, same city. Radio-tv will be used, with tv tests starting on West Coast. Home Provisioners Ltd., Hamilton, Ont., for Magic Pantry Freezers; Dominion Provisioners Ltd., Montreal, for Amana Freezers, and Templon Spinning Mills Inc., Mooresville, N. C, for Templon and Alana sweater yarns appoint Lewis King-Sidney Flamm Assoc. Inc., N. Y. Radio-tv in Canada will be used in former two. Agency now placing radio-tv spots for National Motor Boat Show at Kingsbridge Armory. Bronx, N. Y. A&A PEOPLE David L. Rand and Leroy B. Block, account supervisors, Grey Adv. Agency, N. Y., appointed vice presidents. Carl E. Hassel, media director, Ross Roy Inc., Detroit, elected vice president. J. Joseph Taylor Jr., marketing director, Jacob Ruppert Brewery, N. Y., promoted to vice president and advertising director. Wendell D. Moore, media director, Grand Adv., Chicago, appointed advertising manager. Dodge Div., Chrysler Corp., Detroit. Bruce E. Millsr, national advertising manager, Plymouth Div., Chrysler Corp., Detroit, appointed director of advertising and merchandising; William L. Martin, executive sales staff, Plymouth Div., appointed sales manager. William H. Taylor Jr. appointed assistant advertising manager, Pontiac Motor Div., General Motors Corp., Detroit. James T. Hopkins, formerly editor, Okaloosa News-Journal, Crestview, Fla., to Florida Citrus Commission, Lakeland, as director of indusir] relations. Raymond P. Calt, formerly with Young <| Rubicam, N. Y., appointed copy director, Calj kins & Holden, same city. Marion E. Stringer to Selchow & Rightej (games), N. Y., as advertising and sales pro] motion director. Thomas S. Cadden, account service staff. Krup nick & Assoc., St. Louis, appointed radio-tJ director. Bob Hayward, formerly radio-tv supervisor] Foote, Cone & Belding, Hollywood office, ap] pointed radio-tv director, Brisacher. Wheeler & Staff, San Francisco office. Anne Coyle, formerly group supervisor, TaJ tham-Laird Inc., Chicago, appointed radio-tfl manager, Rutledge & Lilienfeld Inc., same city.1 W. Marshall Giesecke, formerly executive vice! president, R. J. Potts, Calkins & Holden. Kansas! City, Mo., and L. M. Booton, account super* visor, Minneapolis office, Bruce B. Brewer &l Co., Kansas City, become partners of Brewerl agency. Albert L. Lockhart, Brewer agency, ap-l pointed creative director, Kansas City office,! succeeding John A. Griffith, deceased. John G. Sullivan, advertising manager. Whirl1 pool Corp. (washers, dryers), St. Joseph. Mich., I resigns to form own agency, J. G. Sullivan Co.,|^ 330 Main, South Bend, Ind. Frank E. Simpson, formerly with Needham, I Louis & Brorby, Chicago, to Leo Burnett Co.. I same city, as account executive. B. Charles Wild, advertising manager. Gardner J Displays Co., Pittsburgh, to Dubin & Feldman Inc., same city, as account executive. R. T. Van Norden to executive staff. Long Adv. Inc., S. F.; Charles C. Wynn, formerly with | San Jose (Calif.) Mercury-News, to Long San Jose office as account executive. Jean Senter, Larrabee Assoc., Washington, promoted to radio-tv director; Frank J. Junker to Larrabee as account executive; John Shipman to agency in charge of all public relations: Donald Osten promoted to copy chief; Lee Perri promoted to art and production coordinator; Gemot Rasmussen promoted to art director. Holt J. Gewinner Jr., sales representative, WSB Atlanta, to Day, Harris. Mower & Weinstein Inc.. same city, in charge of broadcast media. Barbara San to Doherty, Clifford, Steers & Shenfield, N. Y., as radio-tv copywriter. Robert Bullen, formerly with Krupnick & Assoc., St. Louis, MR. GEWINNER to copy staff and plans staff, MacFarland, Aveyard & Co., Chicago; Thomas Whitehead to copy staff of agency. Michael M. Minchin Jr., assistant merchandising manager, Broadway Dept. Stores, L. A., to sales promotion staff, Erwin. Wasey & Co. Ltd., same city. Trevor Evans, president. Pacific National Adv. Agency, Seattle, installed as president, Seattle Adv. & Sales Club; Wallace J. Mackay, vice president, Miller, Mackay, Hoeck & Hartung, Seattle, elected to club board. Page 62 January 17, 1955 Broadcasting Telecasting