Broadcasting Telecasting (Jan-Mar 1955)
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► WHEC-TV (10) ABC. CBS: Everett-McKinney;
281.790
WRXY-TV (27 i 4/2/53-Unkno\vn WROH (*21i 7/24/52-Unknown
► WVET-TV (10) ABC. CBS; Boiling: 281.790
Schenectady (Albany. Troy) —
► WRGB (6) ABC. CBS. XBC. Dull; NBC Spot
Sis.; 413,000
Syracuse —
► WHEN-TV (8i ABC. CBS. DuM; Katz; 354,950 WHTV i*43 1 9/18/52-Unknown
► WSYR-TV (3) XBC; Headley-Reed; 354,960
Utica —
► WKTV (13) ABC. CBS, XBC, DuM; Cooke:
155.000
XORTH CAROLINA
Ashevillet —
► WISE-TV i 62 i CBS. NBC: Boiling: 33,000
► WLOS-TV (13) ABC. DuM; Venard; 299,780
Chapel Hillt—
► WTJNC-TV (*4) Charlotte—
► WAYS-TV (36) ABC. NBC: Boiling: 56.338
► WBTV (3) CBS. ABC. XBC. DuM: CBS Spot
Sis.: 449.864
Durham —
► WTVD (11) ABC. XBC: Headley-Reed: 185.690
Fayettevillet —
WFLB-TV (18) 4/13/54-Unknown
Gastonia'i' —
WTVX (48) 4/7/54-Unknown
Greensboro —
► WFMY-TV (2) ABC. CBS. DuM: Harrington,
Righter & Parsons: 283,591
Greenville —
► WXCT (9) ABC, CBS. NBC. DuM: Pearson;
93.370
Raleigh —
► WNAO-TV (28 1 ABC. CBS. DuM; AveryKnodel; 112,600
Washmgtont —
North Carolina TV Inc. (7) 10/27/54-Unknown
Wilmington^ —
► WMFD-TV (6) ABC. NBC: Weed: 43.600 WTHT (3) 2/17/54-Unkno\vn
Winston-Salem —
► WSJS-TV (12) NBC: Headlev-Reed: 251.317
► WTOB-TV .26) ABC: Dull; H-R; 84,300
NORTH DAKOTA
Bismarck^ —
► KEYR-TV (5) CBS, XBC, DuM: Hoag-Blair,
Blair-Tv; 24,315
Fargot —
► WDAY-TV (6) ABC, CBS. NBC. DuM; Free &
Peters; 65.000
Grand Forks'*—
KNOX-TV (10) 3/10/54-Unknown Minors—
► KCJB-TV (13) ABC. CBS. NBC. DuM; Weed;
26,000
Valley Cityf—
► KXJB-TV (4) CBS, DuM; Weed; 75,000
OHIO
Akron —
► WAKR-TV (49) ABC; Weed: 174.066 Ashtabulat —
►WICA-TV (15) 25,000
Cantont —
Tri-Cities Telecasting Inc. (29) Initial Decision 11/17/54
Cincinnati —
► WCET <*48) 2.000
► WCPO-TV .9. ABC. DuM: Branham; 724,140
► WKRC-TV (12i CBS: Katz: 662.236
► WLWT '5. NBC: WLW Sis.: 525.000 WQXN-TV (54) Forjoe; 5/14/53-Early '55
Cleveland —
WERE-TV (65) 6/18/53-Unknown
► WEWS (5) CBS: Branham: 1,070,360 WHK-TV (19) 11/25/ 53-Unknown
► WXBK (3) XBC: XBC Spot Sis.; 1,045,000
► WXEL (8) ABC, CBS, DuM; Katz; 1,069,000
Columbus —
► WBXS-TV (10) CBS: Blair: 427,239
► WLWC <4i XBC: WLW Sis.: 307,000 WOSU-TV (*34) 4/22/53-Unknown
► WTVN-TV (6) ABC, DuM: Katz; 381,451
Dayton —
► WHIO-TV (7) CBS, DuM; Hollingbery; 637,330 WIFE i 22 I See footnote I c i
► WLWD (2) ABC, XBC; WLW Sis.; 320.000
Elyria-i—
WEOL-TV (31) 2/11/54-Unknown
Broadcasting • Telecasting
Lima —
WLMA-TV (35) Weed; 1/24/52-Early '55
► WLOK-TV (73) NBC; H-R: 69.105
Mansfield" —
WTVG (36) 6/3/54-Unknown Massillonf —
WMAC-TV (23) Petry; 9/4/52-Unknown Steubenville (Wheeling, W. Va.) —
► WSTV-TV (9) CBS; Avery-Knodel; 1,083.900 Toledo —
► WSPD-TV (13) ABC, CBS. XBC, DuM: Katz:
310.170
WTOH-TV (79) 10/20 /54-Unkno\vn Youngstown —
► WFMJ-TV (21) NBC: Headley-Reed; 146.000
► WKBX-TV (27) ABC, CBS. DuM; Raymer:
148,583
Zanesville —
► WHIZ-TV (18) ABC, CBS. XBC, DuM: Pear
son; 45,000
OKLAHOMA
Ada—
► KTEN (10) ABC; Venard: 182.000 Ardmoret —
KVSO-TV (12) 5/12/54-Unknown Enidt —
► KGEO-TV (5) ABC; Pearson: 118,000 Lawtonf —
► KSWO-TV (7) DuM; Pearson; 54,540 Miamit —
KMTV (58) 4/22/53-Unknown Muskogee^—
► KTVX (8) ABC, CBS, NBC, DuM; Avery
Knodel; 245,000
Oklahoma City —
KETA (*13) 12/2/53-Unknown
► KMPT (19) DuM; Boiling; 98.267
► KTVQ (25) ABC: H-R: 167,381
► KWTV (9) CBS. DuM; Avery-Knodel; 256,102
► WKY-TV (4) ABC. NBC; Katz; 296,081
Tulsa—
KCEB (23) See footnote (c)
► KOTV (6) CBS; Petrv: 248.651 KSPG (17) 2/4/54-Unknown
► KVOO-TV (2) NBC: Blair; 242.000 KOED-TV (*11) 7/21/54-Unknown
OREGON
Eugene —
► KVAL-TV (13) ABC, XBC. DuM; Hollingberv;
35.000
Klamath FallsT —
KFJI-TV (2) Grant; 12/2/54-Unknown Medford—
► KBES-TV (5) ABC, CBS. XBC, DuM; Hoag
Blair. Blair-Tv; 25,925
Portland —
KLOR (12) ABC: Hollingbery; 7/22/54-3/9/55
► KOIN-TV (6) ABC, CBS; CBS Spot Sis.; 240,
964
► KPTV (27) ABC. NBC, DuM; NBC Spot Sis.;
212.436
North Pacific Tv Inc. (8) Initial Decision 6/16/54 Salem^ —
KSLM-TV (3) 9/30/53-Unknown
PENNSYLVANIA
Allentownt —
► WFMZ-TV (67) Avery-Knodel: 32.000 WQCY (39) Weed; 8/12/53 -Unknown
Altoona —
► WFBG-TV (10) ABC. CBS, NBC, DuM; H-R:
447,128
Bethlehem —
► WLEV-TV (51) NBC; Meeker; 89,307 Easton —
► WGLV (57) ABC, DuM; Headley-Reed; 84,915 Erie—
► WICU (12) ABC, NBC, DuM: Petrv; 208,500 WLEU-TV (66) 12/31/53-XTnknown
► WSEE (35) CBS. DuM; Avery-Knodel; 48,309
Harrisburg —
► WCMB-TV (27) Forjoe
► WHP-TV (55) CBS; Boiling; 193,002
► WTPA (71) ABC, NBC; Headley-Reed; 193,002
Hazletont —
WAZL-TV (63) Meeker; 12/18/52-Unknown
Johnstown — (
► WARD-TV (56) ABC, CBS. DuM; Weed
► WJAC-TV (6) CBS, XTBC, DuM; Katz; 831,303
Lancaster —
► WGAL-TV (8) CBS. NBC, DuM: Meeker; 602,350 WWLA (21) 5/7/53-Unknown
When that 1 buy is WJAC-TV, Johnstown, you not only steer your way into the rich Johnstown area, but you coast right into the Pittsburgh and Altoona markets, as well! Latest Hoopers show WJACTV:
FIRST in Johnstown
(a 2-station market)
SECOND in Pittsburgh
(a 3-station market)
FIRST in Altoona
(a 2-station market)
Smooth the way for more sales with the 1 buy that covers 3 . . .
Get full details from your KATZ man!
January 24, 1955 • Paae 99