Broadcasting Telecasting (Jan-Mar 1955)

Record Details:

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IN INLAND CALIFORNIA (AND WESTERN NEVADA) DELIVERS MORE FOR THE MONEV These five inland radio stations, purchased as a unit, give you more listeners than any competitive combination of local stations . . . and in Inland California more listeners than the 2 leading San Francisco stations and the 3 leading Los Angeles stations combined . . . and at the lowest cost per thousand! (SAMS and SR&D) Beeline listeners in this independent inland market spend over S3 billion annually at retail, nearly a billion annually for food alone. (Sales Management's 1954 Copyrighted Survey ) WCLATCHY BROADCASTING CDMPANV SACRAMENTO, CALIFORNIA • Paul H. Raymer Co., National Representative