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TELECASTING
iplete Index 9 age 10
N THIS ISSUE:
Sales in 1954 I $453 Million Page 27
TB Boards Act et Media Facts Page 56
, Jones Reports )ue Wednesday Page 66
;rs Buy Twin-Cities dio-Tv Properties Page 71
VTURE SECTION
logins on page 35
4
year
WEEKLY F RADIO AND TV
i
Too good to hide!
^^WNERSHIP of television sets is increasing so rapidly in Iowa that nobody can keep up with it.
The 1954 Iowa Radio and Television Audience Survey was made in March, 1954. At that time, over one-quarter of all TV sets were less than six months old — yet, in March, 59.6% of all Iowa homes had television sets!
Here are the five-year figures from the Annual Survey:
INCREASE IN TELEVISION SET OWNERSHIP IN IOWA
All homes surveyed
Urban homes
Village homes
Farm homes
1950 Survey
1 .7% 2.4 1.3 1.1
1951 Survey
1952 Survey
1953 Survey
1954 Survey
11.8% 25.7% 38.2% 59.6% 15.9 30.9 44.5 67.2
8.7 8.7
21.0 21.2
32.7 31.9
53.3 52.7
Now there are more than 280,250 television sets in WHO-TV's Central Iowa— and 355,100 families. WHO-TV is giving them the best programming there is — from the tallest antenna in the State.
Ask Free 8C Peters for all the facts.
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Col. B. J. Palmer, President P. A. Loyet, Resident Manager Free & Peters, Inc. National Representatives