Broadcasting Telecasting (Jan-Mar 1955)

Page scan 000985 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1955
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000985
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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) ever see an elephant blush ? From 5:00 to 5:30 weekday afternoons, "Elmer the Elephant" (with his trainer John Conrad) commands the loyal attention of Chicagoland moppets with his program of old-time movies and fun. But popularity is only part of the story. At WNBQ no one forgets for a moment that THE PAY-OFF IS AT THE POINT-OF-SALE The result is high sponsor-satisfaction and unsolicited posies like this recent one from Mr. Mark Schreiber, President of Mark Schreiber Advertising of Denver, in behalf of Glitter Art coloring sets: "... the results we have achieved this year using 'Elmer the Elephant' have been most gratifying. Our large outlets are F. W. Woolworth stores and Walgreen, and we have had excellent sales results with the product in your area, using your station exclusively. It speaks well for the kind of job WNBQ can do ... " Elmer modestly points out that he's ready to do the same job for you. So are other home-grown, top-rated programs in WNBQ's famous "Chicago School" tradition— backed by the most active promotion and merchandising service in town. To make sure Television pays off for you in Chicago, call your NBC Spot Sales representative, or TELEVISION IN CHICAGO WNBQJH REPRESENTED BY NBC SPOT SALES a service OJ STING February 28, 1955 • Page 59