Broadcasting Telecasting (Apr-Jun 1955)

Page scan 000192 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1955
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000192
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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this 75-25 ratio because the adults, in the final analysis, foot the bill for his advertiser and for his merchandised products. He also has observed another pleasureable phenomenon: the merchandising activity creates interest in the tv show. He expressed the belief that he will be in television for a long time. He uses two sixminute films on each show and has a backlog of 600 films. The firm produces about 26 films a year for initial theatrical release and the product is of the type that lends itself admirably to repeat performances. Mr. Terry has conjured up another activity that ties in well with his merchandising operation in supermarkets. It is a "Terryscope," which he describes as a jukebox with stereoscopic film. He plans to put this contraption into supermarkets and other establishments throughout the country so that youngsters can occupy themselves (for a slight fee) while their parents are shopping (and perhaps buying a Mighty Mouse game) . The distance that Mr. Terry has traveled from the days when he was the "watch-andwait" tv impresario, hidden under Barker Bill's coattails, can be estimated by this observation: "For the past few months, I no longer have been anonymous on tv. Today I am proud to have the name of Paul Terry associated with television, just as it has been so long with motion pictures and newspapers." THE 10 TOP FILMS IN 10 MAJOR MARKETS WHAT film programs are most popular with American televiewers? To provide a continuing answer to that question, B»T, in cooperation with the American Research Bureau, is inaugurating a new series of monthly analyses designed to reveal the country's favorite tv film fare. Each month B«T will publish the ARB ratings of the top 10 film programs in 10 U. S. cities carefully chosen by a double-sifting process to insure their combined representativeness of the nation's major markets as to geographic distribution and to number of tv stations. The 10 markets in the ARB-B»T sample include two markets with seven tv stations, two with five, three with four, one with three and two cities with two stations each. The popularity of any filmed program in any market depends on a number of outside factors — the time of presentation, the other programs available to the viewer at the same time, etc. — as well as on the inherent entertainment value of the film itself. Therefore, the ARB ratings for the programs in any market represent audience behavior in that market only and are not projectible nationally. However, taken in combination, the programs in this sample present a reliable index to major market tv audience viewing habits. The first report, for February, follows: MINNEAPOLISST. PAUL SEATTLETACOMA 1. Wild Bill Hickok (Flamingo) 30.0 1. Life of Riley (NBC Film) 36.9 2. Badge 714 (NBC Film) 28.6 2. Death Valley Days (McC-E) 30.7 3. I Led Three Lives (Ziv) 24.6 3. Liberace (Guild) 28.5 4. Cisco Kid (Ziv) 24.5 4. Little Rascals (Interstate) 28.4 5. Life of Riley (NBC Film) 23.2 5. Gene Autry (CBS Film) 27.9 6. Hopalong Cassidy (NBC Film) 21.1 6. Wild Bill Hickok (Flamingo) 27.4 7. Annie Oakley (CBS Film) 18.9 7. Waterfront (MCA-TV) 26.0 8. Racket Squad (ABC Film) 17.4 8. Superman (Flamingo) 25.7 9. Mr. District Attorney (Ziv) 17.1 9. Annie Oakley (CBS Film) 25.3 10. Victory at Sea (NBC Film) 17.0 10. Life with Elizabeth (Guild) 25.2 CHICAGO CLEVELAND l. Annie Oakley (CBS Film) 25.6 ,1, Annie Oakley (CBS Film) 38.0 2. Cisco Kid (Ziv) 25.3 2. I Led Three Lives (Ziv) 27.8 3. Wild Bill Hickok (Flamingo) 23.7 3. Badge 714 (NBC Film) 25.5 4. Mayor of the Town (MCA-TV) 23.7 4. Liberace (Guild) 24.8 5. Superman (Flamingo) 22.4 5. All Star Theatre (Screen Gems) 24.6 6. Gene Autry (CBS Film) 21.2 6. Range Rider (CBS Film) 23.1 7. Janet Dean, R.N. (UM&M Inc.) 20.4 7. Mr. District Attorney (Ziv) 21.9 8. Favorite Story (Ziv) 18.8 8. Foreign Intrigue (Reynolds) 20.9 9. Hans Christian Andersen (Interstate) 18.6 9. Waterfront (MCA-TV) 20.6 10. Racket Squad (ABC Film) 18.0 10. Janet Dean, R.N. (UM&M Inc.) 19.6 NEW YORK DAYTON WASHINGTON 1. Superman (Flamingo) 16.4 2. Annie Oakley (CBS Film) 15.5 3. Abbott and Costello (MCA-TV) 14.6 4. Guy Lombardo (MCA-TV) 13.8 5. Range Rider (CBS Film) 12.4 6. Wild Bill Hickok (Flamingo) 12.1 7.. Janet Dean, R.N. (UM&M Inc.) 10.8 8. Amos 'n' Andy (CBS Film) 10.8 9. Little Rascals (Interstate) 10.6 10. Meet Corliss Archer (Ziv) 10.6 1. Kit Carson (MCA-TV) 33.9 1. Superman (Flamingo) 2. Badge 714 (NBC Film) 32.2 2. Wild Bill Hickok (Flamingo) 3. Wild Bill Hickok (Flamingo) 27.4 3. Badge 714 (NBC Film) 4. Range Rider (CBS Film) 26.4 4. Ramar of the Jungle (TPA) 5. Waterfront (MCA-TV) 26.0 5. I Led Three Lives (Ziv) 6. Racket Squad (ABC Film) 22.8 6. Sherlock Holmes (UM&M) 7. Liberace (Guild) 21.4 7. Amos 'n' Andy (CBS Film) 8. Superman (Flamingo) 20.8 8. Annie Oakley (CBS Film) 9. Gene Autry (CBS Film) 19.3 9. Cowboy G-Men (Flamingo-Tele 10. Ramar of the Jungle (TPA) 18.6 mount) Mr. District Attorney (Ziv) 18.6 10. My Hero (Official) 28.3 25.5 24.3 18.7 18.4 18.2 18.0 15.6 13.6 11.4 LOS ANGELES 1. Badge 714 (NBC Film) 29.6 2. Waterfront (MCA-TV) 27.7 3. Life of Riley (NBC Film) 18.8 4. Annie Oakley (CBS Film) 18.5 5. Little Rascals (Interstate) 16.6 6. Superman (Flamingo) 16.3 7. Mr. District Attorney (Ziv) 16.3 8. Amos 'n' Andy (CBS Film) 15.7 9. Stories of the Century (Hollywood Tv) 14.9 10. I Led Three Lives (Ziv) 14.6 BOSTON 1. Range Rider (CBS Film) 39.1 2. I Led Three Lives (Ziv) 34.0 3. Ellery Queen (TPA) 27.4 4. Wild Bill Hickok (Flamingo) 27.4 5. Badge 714 (NBC Film) 27.3 6. Gene Autry (CBS Film) 24.6 7. Liberace (Guild) 20.5 8. Superman (Flamingo) 20.0 9. Stories of the Century (Hollywood Tv) 19.4 10. Eddie Cantor (Ziv) 18.6 ATLANTA 1. Superman (Flamingo) 37.5 2. Ramar of the Jungle (TPA) 30.5 3. Wild Bill Hickok (Flamingo) 28.1 4. Kit Carson (MCA-TV) 27.1 5. Favorite Story (Ziv) 25.5 6. Racket Squad (ABC Film) 22.4 7. Stories of the Century (Hollywood Tv) 21.5 8. Mr. District Attorney (Ziv) 18.6 9. Abbott and Costello (MCA-TV) 17.8 10. Badge 714 (NBC Film) 17.5 Page 70 • April 11, 1955 Broadcasting • Telecasting