Broadcasting Telecasting (Apr-Jun 1955)

LIBEL • SLANDER PIRACY COPYRIGHT VIOLATION BUT our specialized INSURANCE covers these daily hazards ADEQUATELY • INEXPENSIVELY DON'T RISK possible embarrassing loss while protection is readily available — but DO RISK 5 minutes and 3c to write for details and a rate built for you. WRITE FOR DETAILS AND RATES INSURANCE EXCHANGE KANSAS CITY, MISSOURI Constant service of Highest type WILL I\TeT SPONSORS increased Sales in halifax • nova scotia Joseph Weed & Company 579 Fifth Ave., New York Representative 5000 WATTS Ask GILL -PERN A Inc. ./N PUBLIC INTEREST' CKCO-TV Silent Promotion CKCO-TV Kitchener, Ont., had all its announcers who appeared on camera wear Red Cross buttons on their lapels during the local drive for funds by the public service organization. No verbal attention was called to the pins, but their presence was eye-catch|ng and self-explanatory, the station reports. 'Louisville: Target 21' WAVE Louisville, Ky., has presented a threeweek series (six 15-minute shows), Louisville: Target 21, detailing the civilian defense measures necessary to prevent chaos in case of an enemy attack. Purpose of the series is to acquaint the public with the dangers of such an attack and to recruit personnel for the armed forces and for Civil Defense work. Delinquency Problems Detailed WTAG Worcester, Mass., has aired a fivebroadcast panel series Juvenile D, in which the psychological and social factors underlying delinquency were analyzed. The series was put on with the cooperation of the Worcester Area Mental Health Assn. and the local PTA. Jazz Aids Blind JAZZ and variety concert was staged May 6 at Carnegie Hall by WCBS New York to help celebrate the 50th anniversary of the Lighthouse, supported by the New York Assn. for the Blind. Leading stars from radio, television and the recording industry participated in the show. Part of the proceeds are to be used to expand the facilities of the Lighthouse Music School, which now has 235 blind students. Orchestra Fund Aided WWLP (TV) Springfield, Mass., presented executives and a performer of the local Springfield Orchestra Assn. during the organization's drive for funds to sustain its musical programs. Public Service Time Tallied WNHC-TV New Haven, Conn., provided free air time for 49 different campaigns with a total of 611 public service spot announcements during March, the station has reported. During that month the station donated 34 hours of tv program time to public service organizations, including religious groups, industrial groups, service organizations, Red Cross and educational institutions. WFBC-TV Aids UCP PLEDGES to United Cerebral Palsy amounting to $69,057 were received through a telethon on WFBC-TV Greenville, N. C. Of the total amount pledged, $32,518 was in cash donated at the auditorium where the telethon originated. A major portion of the funds will be used to assist palsy victims in Greenville and Spartanburg counties. UCP Trailer DANNY THOMAS, star of ABC-TV's Make Room for Daddy, has made a three-minute trailer for the sixth annual United Cerebral Palsy campaign. Lou Edelman and Sheldon Leonard, producer and director, respectively, of Make Room for Daddy, acted in like capacities for the trailer, with Earl J. Hudson, vice president of the ABC western division and the UCP fund, supervising production for UCP. AWARDS SLOAN SAFETY AWARDS PRESENTED Winners include WCPO-TV, NBC Radio, WOWL, KOY and WUOT. Four radio-tv advertisers also get awards. Rural Radio Network receives honorable mention. ONE TV station, three radio stations and one radio network were among the recipients of! the Alfred P. Sloan radio-tv awards for out-' standing public service in traffic safety. Plaques were presented last Tuesday in New York by Alfred P. Sloan Jr., board chairman of General Motors Corp. and president of the' Sloan Foundation, to WCPO-TV Cincinnati,; NBC Radio, three radio outlets— WOWL Flor-j ence, Ala., KOY Phoenix and WUOT Knox-i ville (non-commercial, educational station) — ! and four advertisers. Rural Radio Network,| Ithaca, N. Y., was given an honorable mention. Presentations were made at the annual! awards dinner in the Waldorf-Astoria Hotel,] drawing over 200 business and industry executives, government officials and civic leaders.! Mr. Sloan lauded broadcasters for their role in helping the nation to achieve its lowest motor vehicle death rate last year. Harold E. Fellows, NARTB president, also spoke briefly. Expresses Industry's Thanks Mr. Fellows expressed the gratitude of thej broadcasting industry to the Sloan Foundation! for making the awards possible. He said stations and advertisers considered it "a privilege" to participate in the campaign, and paid tribute to the personnel of stations for contributing to the project. WCPO-TV was cited "for resourceful pro-i gramming of safety features for young people , of all school levels." NBC Radio won in the national or regional network sustaining category "for highlighting traffic safety on many excellent programs" and for "repeated emphasis by spot announcements and mentions through all seasons." WOWL emerged victorious in the 1 kw or; less sustaining category, KOY in the 1 kw ori over group and WUOT in the educational sta-j tion field. Advertisers cited were DeSoto-; Plymouth Dealers of America (national ori regional radio network commercial category),; Esso Standard Oil (tv network commercial),] Twin City Federal Savings & Loan Assn. (over 1 kw radio station commercial 'group) and Plymouth Dealers of Greater Detroit (tv sta-! tion commercial category). Rural Radio Network won honorable mention for "its contribution to highway safety in j rural areas . . . through its helpful daily road reports over 13 ,fm stations." Citations follow: NBC Radio Network (winner in the national or regional network sustaining category). For highlighting traffic safety, particularly ' Road Show and Heart of the News, and for, repeated emphasis by spot announcements and mentions through all seasons. ... A stand-out feature [of Road Show] was the awarding of prizes to Drivers of the Day selected in various [ parts of the U. S. in cooperation with local representatives of the American Automobile Assn. WOWL Florence, Ala. (winner in the 1 kw Ior less sustaining category). For its strong promotion of safe driving Page 140 • May 23, 1955 Broadcasting • Telecasting