Broadcasting Telecasting (Apr-Jun 1955)

among teenagers. . . . Through a highly successful contest for young drivers, intensively publicized on the air, WOWL was able to unite the support of influential community groups, both civic and official, in a common effort. KOY Phoenix, Ariz, (winner in the over 1 kw radio station sustaining category). For its balanced and consistent coverage of traffic safety throughout the year. KOY did a notable job in integrating accident prevention into several types of programs, including its disc jockey shows, newscasts and other features. Its additional activities ranged from recorded messages from the Governor's Highway Safety Committee, safety roundtables, regular road condition bulletins and safety tips to special campaigns on back-to-school safety and SafeDriving Day observance. WUOT Knoxville, Tenn. (winner in the noncommercial educational radio station category). For its comprehensive schedule of traffic safety broadcasts, as well as for the enterprise shown in spreading the safety gospel among other stations in its region. Tapes of 130 15minute programs aired by WUOT were made available to 15 other Tennessee outlets, one in Kentucky and one in Virginia. The fine effort of this U. of Tennessee educational station earned it two previous Sloan Awards. WCPO-TV Cincinnati, Ohio (winner in the television station sustaining category). For resourceful programming of safety features for young people of all school levels. Convinced that instilling a "do-it-yourself" attitude is the first step in developing a real sense of personal responsibility in traffic, WCPO-TV has created a series of popular and distinctive participation programs for the various age groups. Typical are Fun 'n Facts, conducted for teenage drivers in conjunction with the Cincinnati Junior Safety Council; Big Wheels, a program for the bicycle set, and Play It Safe, a quiz-type program for elementary school children. Marx Show Listed De Soto-Plymouth Dealers of America (winner in the national or regional radio network commercial category). For potent support of highway safety on the high-rated Groucho Marx You Bet Your Life show, with safety reminders on 44 weekly programs over 207 NBC Radio network stations. . . . The De Soto-Plymouth dealer program, a three-time winner of the Sloan Award, regularly reached nearly 80% of all radio and television homes in the U. S. Esso Standard Oil Co. (winner in the television network commercial category). For effective, year-round safety promotion on Your Esso Reporter over 18 television stations. The flexible schedule of Your Esso Reporter made it possible to time special messages in advance of and during holiday weekends and other critical traffic periods. . . . Esso's unswerving dedication to highway safety is exemplified in this, its third, Sloan Award. Twin City Federal Savings & Loan Assn., Minneapolis, Minn, (winner in the over 1 kw radio station commercial category). For its series of 75 half-hour shows entitled As We Journey, Let Us Live, devoted to varied traffic safety appeals and services to motorists, interlaced with top musical selections. . . . The program boasts the most complete road condition report in the Twin City area, with local truck firms relaying special information on hazardous locations. Plymouth Dealers of Greater Detroit (winner in the television station commercial category). For their instructive and provocative traffic series, The Plymouth Safety Eye, beamed on 36 half-hour programs over WJBK-TV [Detroit]. Incidents involving both motorists and pedestrians were photographed in candid-camera fashion, providing a basis for commentary emphasizing proper driving and walking practices. Related educational topics included development of expressways, weekend driving problems, traffic ordinances and school safety patrols. Rural Radio Network, Ithaca, TV. Y. (honorable mention). For its contribution to highway safety in rural areas, specifically in New York State and northern Pennsylvania, through its helpful daily road reports over 13 fm stations. There was no award in the 1 kw or less radio station commercial category. Holmes Awards Luncheon Set NINTH ANNUAL Frances Holmes Awards Competition, open to all women in advertising or allied fields in the 1 1 western states and British Columbia, will hold its "Lulu" presentation luncheon lune 5 at the Ambassador Hotel, Los Angeles. Classifications are copy, layout, advertising illustration, research project, direct mail, radio commercial, tv commercial, commercial film, publicity, public relations and sale promotion-merchandising. Deadline was yesterday (Sunday). AWARD SHORTS Beverly Brown, Beverly Brown Productions, New Orleans, and director, Hilites, WNOE New Orleans, and writer-producer, Teene-Towne, WSMB there, presented fourth annual New Orleans Community Theatre award for contributions to New Orleans theatre through years of developing young talent. WMAL-AM-TV Washington presented certificate of merit from Washington Board of Trade's architectural awards committee for erection of workshop building on American U. there as one of eight outstanding structures built in Washington area during past two years. Structure is gift from stations to school to house radio-tv course classes. Judith Waller, education and public affairs director, NBC Central Div., Chicago, cited by Chicago Council on Foreign Relations with "Pioneer World Understanding" Award [B«T, May 16]. Jack Bailey, host-m.c, Mutual-Don Lee and KHI-TV Hollywood Queen for a Day, received special award from United Cerebral Palsy Foundation for wishing-well project, in which wells are installed across country to keynote annual UCP fund drive. Dr. Herman Harvey, host-lecturer, KNXT (TV) Hollywood Child Psychology on Tv, and associate psychology professor, U. of Southern California, received special award from national women's committee of Brandeis U., Waltham, Mass., at Beverly Hills, Calif., luncheon meeting, for "special contribution to American culture and education through ... his college credit courses presented on KNXT." WIS-TV Columbia, S. C, presented special certificate from Veterans of Foreign Wars, South Carolina dept., for "promotion and perpetuation of the true spirit of Americanism." WSB-TV Atlanta, Ga., News of the World program, sponsored by Atlanta Gas Light Co., winner of first award for tv shows in 1955 Better Copy Contest of Public Utilities Adv. Assn. Audio Productions, N. Y., "Before They Happen," film, produced for National Bureau of Fire Underwriters, awarded bronze plaque from national committee on films for safety. Documentary film, describing work of municipal fire prevention bureau, is available to tv stations for black-and-white showings. Wilson R. Thornley, creative writing instructor, Ogden (Utah) High School, presented engraved plaque from KLO Ogden in appreciation of contributions to Utah's life and letters by fostering his students to win nine awards in annual Scholastic magazine and Sheaffer Pen Co. high school literary competition. KIMA-AM-TV Yakima, Wash., and satellite KEPR-TV Pasco, Wash., presented Junior Activities Service Award from Veterans of Foreign Wars, Washington dept., for time and facilities donated to VFW. Burke Ormsby, production director, KTNT-TV Tacoma, Wash., presented state flag of Washington from Veterans of Foreign Wars for aiding VFW in search for outstanding high school and college musical talent through Talent Contest program. Maynard Speece, farm service director, WCCO Minneapolis-St. Paul, named honorary state farmer by Minnesota Assn. of Future Farmers of America in recognition of outstanding service to FFA and agriculture. KVWO Cheyenne, Wyo., presented award from White King Soap Co., L. A., for promotion of Big Boy Barbeque Contest on MBS Queen for a Day program in western states; KCAP Helena, Mont., and KIFI Idaho Falls, Idaho, presented plaques for best merchandising and promotion jobs among 250 w and 1 kw and above stations. WPEN Philadelphia presented silver mike award from Better Business Bureau of Philadelphia for "20 years of consistent cooperation in presenting Look . . . Before You Weep" program. Russ Graeff, host, Platter Party, WGLV (TV) Easton, Pa., presented award from Easton Area Junior Chamber of Commerce for service to teenagers of Lehigh Valley and fight against juvenile delinquency. WTRF-TV Wheeling, W. Va., presented 21 -in. RCA color tv set as winner of "Lux Video Theatre's Festival of Academy Award Winners" contest to promote program, conducted by Lever Bros. Co., N. Y. Ampex Corp. (magnetic tape recording equipment), Redwood City, Calif., presented certificate of outstanding achievement in industrial accident prevention from Argonaut Insurance Group, S. F., for record of one million man hours of labor in 1954 without lost time from accidents due to industrial causes. John Scott, disc m.c, WEEI Boston, cited by Musician's Guide as "one of the top disc jockeys in the U. S." and appointed to its editorial advisory board. Claude M. Bolser, coordinator, cooperative training program of advertising, Baruch School Chapter, Alpha Delta Sigma, presented distinguished service key from fraternity. Ed Sullivan, host, CBS-TV Toast of the Town. presented annual American of the Year award from U. of Detroit students for "outstanding devotion to his country and his fellow citizens . . ." Eric Sevareid, chief Washington correspondent, CBS, presented first Edgar J. Kassan Award last Tuesday in recognition of role "in public enlightenment through his responsible coverage of the news of the day." Award will be made annually by Edgar J. Kassan Memorial Fund, set up in honor of late Mr. Kassan, vice president, Joseph Katz Co., Baltimore, who died last year. Broadcasting Telecasting May 23, 1955 Page 140A