Broadcasting Telecasting (Apr-Jun 1955)

AWARDS INTERNATIONAL WTIC Hartford, Conn., cited by Hartford Court of Common Council for aid in polio fight. Robert R. Tincher, general manager, WNAX Yankton, S. D., and vice president, Cowles Broadcasting Co., presented 1955 distinguished award from school of business, U. of South Dakota. Normaglen Field and George J. Fox, Indiana U. radio-tv dept. postgraduates, and Marvin Goodman, undergraduate, presented annual scholarships of Sarkes and Mary Tarzian, who own and operate WTTS-WTTV (TV) Bloomington, Ind. Robert F. Browning, newsman, WKNY-AM-TV Kingston, N. Y., presented annual citizenship award of Veterans of Foreign Wars' JoyceSchirick Post. CBS-TV Mama presented citation from American Mothers Committee in recognition of "inspiration given to families throughout six years of continuous presentation" on tv. Helen Thomas, vice president and radio timebuyer, Street & Finney, N. Y., presented top award of $100 for winning estimate in WDSM Duluth, Minn., contest to guess day and time first freighter would break through Lake Superior ice and enter Duluth harbor this season. Jack Benny, CBS Radio and CBS-TV comedian, presented citation at May 4 brotherhood dinner of Massachusetts Committee of Catholics, Protestants & Jews. DUNTON CITES CBC LONG-TERM EXPENSE Chairman of CBC board of governors tells Parliamentary Broadcasting Committee that CBC will continue to need more money from the government to complete its program. THE EXPECTATION that capital expenses of the Canadian Broadcasting Corp. "will be extensive for many years" was voiced May 13 to the Canadian Parliamentary Broadcasting Committee at Ottawa by A. D. Dunton, chairman of the board of governors of the CBC. Mr. Dunton said that it would take CBC four or five years to complete its capital program which includes new studios at Vancouver, new quarters at Toronto to centralize operations now in a number of buildings, and construction of new stations. Mr. Dunton told the committee that at present, CBC is confined to six major city areas for its tv operations, but ultimately the CBC planned to service rural areas which would not be serviced by independent tv stations. CBC would continue to need more money from the government because the yield from excise taxes on radio and tv sets, now earmarked for the CBC, would decline. CBC has two sources of revenue, Mr. Dunton said, commercial and public. The latter included an annual grant of $6,250,000 and the 15% excise tax on tv and radio sets and i components. He estimated that in the current fiscal year there would be an operating deficit of $560,000 for sound broadcasting, and a | surplus of $3,500,000 for tv. Net commercial revenue last year was $3,800,000, he reported. Mr. Dunton told the committee he did not I expect any color tv or pay-as-you-see tv in Canada as operations of the CBC, the former as being too expensive at present, and the latter as being impractical for the CBC. He told committee member Tom Goode, Liberal member for Burnaby-Richmond (a Vancouver area) that decision to have more than one tv station in any one market was up to government policy, but CBC felt that the effect would be to weaken the economy of the CBC. Competitive tv stations would weaken commercial support for Canadian programs. Mr. Goode had pointed out that U. S. stations near Vancouver were obtaining a large volume of Canadian advertising directed at Vancouver audiences from advertisers who could not get time on CBC station CBUT (TV) Vancouver. Mr. Dunton said CBC could operate at a profit without assistance from the government if CBC would import programs and drop the development of Canadian talent. He pointed out that CBC planned more tv programs like the recent two-hour showing of Hamlet with all-Canadian talent, which cost $30,000 to produce. Several such shows are planned for next year and sponsors have been approached on using these cultural programs. Tv Gets First Political Use In June 9 Canadian Election THE FIRST provincial election in Canada since the advent of television takes place in Ontario on June 9. Under Canadian broadcasting regu ( lations time is made available to candidates ! on a free as well as paid basis, with free time allotted on a basis of party standing. All elec Broadcasting • Telecasting RADIO &TV STATIONS! Up to *20,000 in Revenue... 1. 2. 3. A Large Percentage of Which is Paid to You Before Any Service is Rendered on Your Part! PICK A WINNER contest secures local merchants who act as co-sponsors — creates many new accounts. PICK A WINNER contest gives you up to $3,000 in prize merchandise. PICK A WINNER contest provides publicity for your station. Each co-sponsor receives a display and entry blank that carries your call letters and kilocycles. Pick a Winner YOU »<> f» w — sol ™* nouncementa ****** an. KZ:J, daily -here be obtained. ATTENTION CONVENTIONEERS See Richard Duglin at the Statler Hotel or Telephone Executive 3-5037 El IUI pi a c ADVERTISERS LTD. 270 Park Avenue. New York 17, N.Y. Page 140-B May 23, 1955