Broadcasting Telecasting (Apr-Jun 1955)

PROGRAMS AND PROMOTION NBC COVERING BRITISH VOTE NBC NEWS is staging radio-tv shows May 21-27 as coverage of the British elections, scheduled to be held May 26. Foreign correspondents Romney Wheeler, Ed Newman and Frank Bourgholtzer are covering the event for the network. Camera work is being handled by Guy Blanchard and Alan Blowey. During this week, special election programs are being carried and election news is featured on regularly scheduled NBC radio and television news shows. MBS ADDS MARKET SERIES AS A REFLECTION of current interest in stock market investment, Mutual last Friday launched a 15-minute weekly program of business analysis, called Forbes Reports (Fri., 10:1510:30 p.m. EDT). The program is being presented in cooperation with Forbes magazine. Three months ago Mutual started a spot news program of business and finance, America's Business (Mon.-Fri., 5:45-5:50 p.m. EDT). 'TOWN MEETING' CAVALCADE SPECIAL anniversary program, "Town Meeting: A 20-Year Cavalcade," highlighting programs of 20-year history of America's Town Meeting of the Air, will be on ABC Radio May 29 (8-9 p.m. EDT). John Daly will narrate the program, which will feature recorded excerpts of prominent people of past and present. The first Town Hall broadcast was May 30, 1935. NOTRE DAME GAME LISTED GAME between Notre Dame and Southern Methodist Sept. 24 at South Bend will be one of five football contests to be covered by NBCTV on a regional basis as part of its NCAA football coverage next fall, the network has announced. The game will be seen only on stations in NCAA District 4: Ohio, Mich., Ind., Wis., M inn., 111., Iowa. Regional telecasts are in addition to eight games which will be carried nationally by NBC-TV. DAVY CROCKETT ON NBC NEW five-minute strip entitled Stories of Davy Crockett will start on NBC Radio May 30 as five-day-a-week program, 5:55-6 p.m. EDT. New verse to now-popular Crockett theme song will be introduced each evening. Plans for the series were announced by John Cleary, director of NBC Radio network programs. Advance Schedule Of Network Color Shows CBS-TV June 9 (8:30-9:30 p.m.): Shower of Stars, "Musical Review," Chrysler Corp. through McCann-Erickson. NBC-TV May 30 (8-9:30 p.m.): Producers' Showcase, "Petrified Forest," Ford Motor Co. through Kenyon & Eckhardt, and RCA through Kenyon & Eckhardt, Al Paul Lefton and Grey Adv. Agency. June 4 (9-10:30 p.m.): Max Liebman Presents, "Chocolate Soldier," Oldsmobile Div. of General Motors through D. P. Brother & Co. June 27 (8-9:30 p.m.) : Producers' Showcase, Ford Motor Co. through Kenyon & Eckhardt, and RCA through Kenyon & Eckhardt, Al Paul Lefton and Grey Adv. Agency. [Note: This schedule will be corrected to press time of each issue of B«T.] WOR-TV GETS 11 FEATURE FILMS IN A transaction said to involve more than $102,000, WOR-TV New York last week acquired from National Telefilm Assoc., New York, the television rights in the metropolitan area to 11 feature films. The pictures will be used on the station's Million Dollar Movie series starting in the fall. Seven of the films are Alexander Korda Productions which were released in theatres in 1952, 1953, and 1954. KIERNAN TO JOIN 'MONITOR' WALTER KIERNAN, radio-tv personality, last week was selected to preside over a fourhour block of entertainment and information segment of NBC Radio's Monitor weekend service. Program will be launched with a one-hour simulcast on June 12 (4-5 p.m. EDT) and thereafter will be heard each weekend from 8 a.m. Saturday until Sunday midnight EDT on NBC Radio. DEFENSE ALERTS YOU DON'T HAVE MAXIMUM PROTECTION FOR A DEFENSE ALERT UNLESS YOU HAVE A "WARE" CONELRAD SYSTEM Designed to be triggered by carrier break of key station. Clock stops to Indicate time of break, bull's eye pilot light glows, and alarm sounds If desired when carrier goes off. Push button to reset. Adjustable time delay to prevent false indication. Will operate reliably on less than 1 volt A.V.C. from ordinary receiver. Ready for rack mounting. Other items available from Ware Electronics: Remote Control Unit (Custom Built — For Dl rectlonals, too) Automatic Transmitter Restart Radio Froquoncy Amplifier for Modulation and Frequency Monitors Audautrol (Automatic Audio Gain Control and Llmlter) T.O.B. Ware $85.00 Write for further particulars WARE ELECTRONICS Ware Coupling & Nipple Co. — Ware, Mast. D. W. HOWE, JR.,— ENGINEER WABD (TV) AIRS AT THE PARK SPECIAL advertising, promotion and merchandising tie-up has been arranged between WABD (TV) New York and the Rockaways' Playland amusement park on Long Island, whereby the station will be able to reach through a public address system and other means persons who visit the park. Under the plan, the station's programs and commercial announcements will be broadcast over the public address system; station personalities will make personal appearances; WABD and the park will cooperate in staging a series of contests and Playland will share time on the station's giant "spectacular" sign in Times Square. WHOD-'COURIER' TIE-UP AGREEMENT has been signed between two competitive media, WHOD Pittsburgh and the Pittsburgh Courier, and is "without precedent in the Negro radio field." The Courier is claimed to be the largest Negro paper in the world, with circulation in all 48 states and WHOD is claimed to be one of the first radio stations in the country to program to the Negro audience. WHOD will feature the paper's writers in its news and homemaking programs and the two media will combine facilities for promotion and merchandising. PRESIDENTS ON THE AIR FEATURE ARTICLE in the May 21 Saturday Evening Post describes how networks have stage-managed Presidents on the air, from President Harding's broadcasts on primitive facilities to the classy tv show of President Eisenhower. Woodrow Wilson, the article said, would have been the first chief executive to broadcast had not his physician declared it was "beneath the dignity of a President" to speak into a mike. President Roosevelt made extensive use of radio with his "fireside chats." Now the value of tv is so realized that performer Robert Montgomery holds "kitchen-cabinet" status on the White House staff. A NEW children's quiz show, Watch fhe Birdie, produced by Richard H. Ullman Inc., is purchased by KPIX (TV) San Francisco for 52 weeks. William Dempsey (seated r), KPIX general manager, signs the sales agreement with Richard B. Ullman, Ullman Inc. account executive. Standing (I to r): Sandy Spillman, KPIX, and Peter Abenheim, KPIX's Captain Fortune, whose program Watch the Birdie will be incorporated into the Ullman production. Page 1 44 May 23, 1955 Broadcasting Telecasting