Broadcasting Telecasting (Apr-Jun 1955)

IN THE PUBLIC INTEREST Safety on Records AS A MEANS of promoting highway safety, the National Safety Council, in cooperation with the Center for Mass Communication, Columbia U. Press, is distributing free to radio stations a special recording of "Songs for Living Longer," composed by Hy Zaret and Lou Singer. The transcription includes songs and short messages on highway safety plus several jingles on home safety. Station Adopts Orphans CHAB Moose Jaw, Sask., has adopted five European war orphans under the Unitarian Service Committee of Canada plan. The station has raised money to care for the five youngsters in five different countries and has broadcast the names and addresses of the children for whom the funds are being raised. One of these orphans, Nicole Le Corre of Sevres, France, visited recently by the Canadian director of the fund, told of receiving hundreds of letters from CHAB listeners and contributors to the fund, and had a sheaf of mail ready to send back to CHAB's audience. Tv Appeals for Medical Aid THROUGH APPEALS on WSBA-TV York, Pa., Hitchin' Post Theatre, an eight-year-old viewer who has an incurable lung disease is receiving free medical treatment and has been given $250 to help pay other expenses. WORD'S Word on CP WORD Spartanburg, S. C, raised $12,000 for the Cerebral Palsy fund through a three-hour radiothon. The special show featured local and nationally-known celebrities. Traffic In Color PRINT of a color film produced by WBZ-TV Boston, "This Is Your City — Traffic," has been forwarded to President Dwight Eisenhower by Sen. Leverett Saltonstall (R-Mass.). Sen. Saltonstall said the year-old film illustrates "as vividly and informatively as possible the traffic highway problems which confront not only Boston but so many of our cities." The film, directed by Chet Collier of the WBZ-TV production staff, and sent to Sen. Saltonstall by Gordon Swan, program manager, has been shown about 50 times to civic groups and has been telecast three times in color by WBZTV, which also has produced three other public service films. 'Men Toward the Light' A 13-FILM series on blindness, Men Toward the Light, has been scheduled for a second showing by KVAR-TV Phoenix, Ariz. The films, produced by the American Foundation for the Blind, New York, and the Industrial Home for the Blind, Brooklyn, have been seen on more than 40 tv stations. WN EM-TV Studies Heart WNEM-TV Bay City, Mich., has presented an hour-long panel discussion program on which heart trouble — its causes and controls — was probed. Prominent members of the Michigan Medical Assn. were panel members and answered questions which the public submitted by mail. Detour on a Holiday DRIVERS in Chicago get up-to-the-minute traffic information on the Memorial Day, Independence Day and Labor Day holidays from WGN there which provides bulletins on conditions as reported by aircraft observers in cooperation with the Chicago Motor Club. WGN has been providing the sponsored bulletin service for the past six years. Governor's Panel SERIES of public service programs on Pennsylvania's 29 television stations has been launched by Gov. George M. Leader. Gov. Leader's telecasts have a panel format similar to College Press Conference, a program created by Ruth Geri Hagy and carried weekly by ABC-TV. Miss Hagy also is moderator of the new series. Safe Holidays WHOT South Bend, Ind., has transcribed 500 driving safety "commercials" made by police and traffic officials for use on weekends and holidays. The station plans saturation campaigns for all 1955 vacation periods using the transcriptions during station breaks. Radio at the Beach WNHC New Haven, Conn., has started airing its schedule from noon to 6 p.m. over a special public address system at the Lighthouse Beach in New Haven. The public address system provided by the station will be available to the Park Dept. in any emergency to locate lost children or information on first aid or life saving operations. 250,000 Watte of if!! NEW AUDIENCE BORN! We've boosted our power to 250,000 watts. Here, where the terrain is flat for miles and miles around, that's important. It means we have a big, brand-new audience. Plus that, we've added new facilities, experienced personnel, new merchandising services to help you sell. Our representatives will show you how costs-per-thousand hit the skids when you use KFDA-TV. KFDA-TV CHANNEL 10 AMARILLO, TEXAS INTERCONNECTED • Southern Representatives — Clark Brown Co. Page 18 • June 13, 1955 Broadcasting • Telecasting