Broadcasting Telecasting (Apr-Jun 1955)

division, the Chicago agency has reported. The plan was finalized in Burnett's New York office and calls for standardized inspection of all tv film prints and centralized ordering and shipping "at low rates." The agency would j place the service at the disposal of other interested agencies and advertisers through Modern. With standardization, the hope is that centralized operation will hold down agency overhead and cut clients' budgets for video film commercials, perhaps in half. Skinner Leases Westfilm CHARLES E. SKINNER Productions Inc. has taken a four-year lease on Westfilm Studios, Hollywood, formerly known as Ted Allan Inc. The producer, who in New York was associated with NBC-TV's Big Story, this month starts shooting Sergeant Preston of the Yukon, which is scheduled for fall telecasting on CBS-TV for Quaker Oats. Another series in preparation is Riders of the Pony Express. Associated with Mr. Skinner are Tom Curtis, formerly with Jam Handy, studio manager and production supervisor; Al Kelly, with Jerry Fairbanks Inc., associate producer and director of the commercials division; Raymond J. Rand, general manager of Charles E. Skinner Productions in New York, who shifts to Hollywood in the same capacity. Studio address is 6226 Yucca St. McHenry to ATV Film Post MURPHY McHENRY, Transfilm Inc. account executive, has been appointed sales promotion manager of ATV Film Productions Inc., New York, Mickey Schwarz, ATV's president, is announcing today (Monday). Mr. Schwarz said Mr. McHenry's appointment is the first step in a business expansion program. Before his association with Transfilm, Mr. McHenry was executive vice president of Productions on Film Inc., Cleveland. FILM SALES Ziv Television Programs, N. Y., reports Mr. District Attorney film series renewed for second year in 93% of original markets. Series now presented in 147 markets. NBC Film Div., N. Y., announces sales of Badge 714 to WMBR-TV Jacksonville, Fla., WALA-TV Mobile, Ala., WBRC-TV Birmingham, Ala., and KTBS-TV Shreveport, La.; Victory at Sea to KTBS-TV and KVAR-TV Phoenix, Ariz.; Hopalong Cassidy (one hour) to KTBS-TV and WSM-TV Nashville. FILM PEOPLE W. Robert Rich, formerly program director, WPIX (TV) New York, appointed general sales manager, tv div., Associated Artists Productions, N. Y. Richard C. Robbins, formerly manager, Television Film Productions, Columbus, Ohio, named head, sponsored film div., Ideal Pictures Inc., Chicago. Frank Brill, field supervisor, MCA-TV, N. Y., appointed assistant eastern sales manager. Ray Jones, chief booker, Interstate Circuit Inc., Dallas, resigns effective July 1 to open tv booking office, Tv Southern Booking Service, 604 Melba Theatre Bldg., Dallas, offering tv stations motion pictures. Broadcasting • Telecasting — PROGRAM SERVICES Gen. Teleradio, NBC Film Sign New Pacts with INS NEW agreements have been reached by International News Service with General Teleradio and NBC Film Division. In the General Teleradio pact, INS will provide its wire service to Don Lee Radio Division, extend to MBS rights for full network use of the service and supply INS-Telenews daily news film to three GT tv stations: WNAC-TV Boston, WGTH-TV Hartford and WHBQ-TV Memphis. Under the NBC agreement, the NBC Film Division is discontinuing syndication of its Weekly News Review with the Telenews Weekly News Review being made available to all present NBC clients. INS-Telenews has been supplying its syndicated Daily News and Weekly News Review in more than 110 markets. NBC Film Division sometime ago had discontinued its own daily news service. The General Teleradio-INS contract extends INS' service to 52 Don Lee stations in six western states, and to the more than 500 Mutual stations, including the Yankee Network in New England, already an INS subscriber. PROGRAM SERVICE PEOPLE Harry F. Landon, formerly with ABC guest relations and promotion depts., appointed vice present, Omlsted Sound Studios, N. Y., in charge of all sales, service and promotion activities. Walt Heebner, vice president and general manager, custom services dept., Capitol Records Distributing Corp., Hollywood, transfers to New York in same capacity; Tom Mack, formerly artist and repertoire assistant director and head of modern jazz repertoire, Decca Records, Hollywood, named western sales manager, custom service dept, CRDC. Jerry Cotter, former tv research director, National Legal Aid Assn., to John Rust Productions (package firm), N. Y., as associate. Charles Mercer, feature writer and reporter, Associated Press, named AP tv-radio columnist, effective July 3, succeeding Wayne Oliver, who has resigned to become executive editor, Television magazine [B«T, May 30]. Vic Rowland, formerly public relations director, KONA (TV) Honolulu, named press relations manager, Capitol Records Inc., Hollywood, also serving as editor, Music Views, magazine published by Capitol Publications Inc. OMC Furnishes Facts AS PART of its annual Press Project to impress upon the nation's news media the key facts about the oil industry, the Oil Industry Information Committee of the American Petroleum Institute, New York, is distributing to radio and tv stations a package of informational material. This includes a booklet, "Press Conference on Petroleum," designed for radio and tv newsmen, which poses five questions and supplies answers to clear up misconceptions about the oil industry; a pattern radio or tv feature script based on the five questions, and a radio or tv interview, based on these questions. Further information may be obtained from OIIC at 50 W. 50th St., New York 20, N. Y. FOOD SALES IMPACT! Where it counts in Western New York Over 454,000 Cookbooks Sold in Food Stores WHAM Radio has proven itself the lowest cost medium to sell food and allied food products to the rich Western N. Y. market covered completely by WHAM and only WHAM. When WHAM Radio exclusively sold nearly half a million cookbooks, which was double the promoters' original estimate, the food industry knew they had found a vehicle to carry their sales story to Western N. Y. Western New York A $415,637,000* Food Market The best recipe for getting your share of the 20 county market that spent an estimated $415,637,000 for food in 1954* is WHAM Radio. Low cost per thousand homes makes it economically sound for any food advertiser to use WHAM Radio. "Sales Management Survey of Buying Power, 1954 Rochester the Heart of a Double Market Long recognized as a first-class test-city, Rochester is the hub of a market that comprises 22 rich New York counties. The average net effective buying income is higher than the national or state average. Morning-Noon and Night WHAM Sells Western N. Y. In every Western New York village and town . . . and on the farms, too, sales messages for all kinds of products and services go out to the more than a million and a half people who live, work and spend their money here. 50,000 watts . . . clear channel . . . 1180KC WHAM ROCHESTER RADIO CITY The Stromberg-Carlson Station AM-FM * NBC Affiliate Geo. P. Hollingbery Co., Nat'l Rep. June 13, 1955 • Page 97