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Class of Service
Th'u is a full-rate Telegram or Cablegram unless its deferred character is indicated by a suitable symbol above or preceding the address.
WESTERN
SYMBOLS
DL=Dav Leticr
0L=N'i(tht Lntcr
LT=Im'l Uf-rtTekstran
ceding tne aaaress. j v* ,-. __— — ========::== : . ,
k 8 r ■■ , ,,,,,, ^^.vm.nnTIMy.atDomt ol delation
_A ■ , , , , ,,, , , T. ..TVT.pn ti ME at point of origin. Time ol receipt » oa
time shown in the dat* line on telegrams and day tetters . STAN DA*
TO ADVERTISERS AND AGENCIES 19® FEB 22 PM 3 55
«0A1-TV CLEARLY AND OVERWHELMINGLY THE STATION VIEWERS AND ADVERTISERS PREFER IN SAN ANTONIO. OF TWELVE HIGHEST RATED SAN ANTONIO TV PROGRAMS, TEN ARE SEEN ON WOAI-TV.
SPOT AND LOCAL ADVERTISERS BUY A TOTAL OF * I «U* UER.HOUR OR LONGER PROGRAMS WEEKLY IN THIS MARKET. THEY HAVE PLACED 30 OF THE 46 ON WOAI-TV
VIEWERS PREFERENCE CONFIRMS WOAI-TV DOMINANCE SIX OF SEVEN EVENINGS. SUNDAY, AND EVERY WEEKDAY AFTERNOON. FOLLOWING THE PATTERN ESTABLISHED BY WOAI RADIO, THE 6 AND 10 P.M. WOAI-TV NEWSCASTS COMPLETELY DOMINATE THE LOCAL TV NEWS PICTURE.
TH.S OVERWHELM ING PREFERENCE BY 241.515 TV SET OWNERS (2/10/55J CLEARLY DEMONSTRATES THAT WOAI-TV HAS SUPERIOR IrOGRaS.NG. A SHARPER, CLEARER PICTURE. SEEN OVER A WIDER
AREA.
INVESTIGATE THE POWERFUL NEW WOAI-.TV PACKAGE PLANS. CONTACT^ OR NEAREST RETRY OFFICE MEDIATELY FOR SPECIFIC DETAILS AMD AVA ILABILIT lESc
5!I1e5eR YOU DO. BE SURE YOUR SAN ANTONIO CUPAIGN IS ON THE STATION MOST PEOPLE flATCH MOST*
flOAi-TV CHANNEL 4 SAN ANTONIO, TEXAS.
JANUARY 1555 TV HOOPERAT I NGS,
Broadcasting
Telecasting
March 14, 1955 • Paee 75