Broadcasting Telecasting (Jan-Mar 1955)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Class of Service Th'u is a full-rate Telegram or Cablegram unless its deferred character is indicated by a suitable symbol above or preceding the address. WESTERN SYMBOLS DL=Dav Leticr 0L=N'i(tht Lntcr LT=Im'l Uf-rtTekstran ceding tne aaaress. j v* ,-. __— — ========::== : . , k 8 r ■■ , ,,,,,, ^^.vm.nnTIMy.atDomt ol delation _A ■ , , , , ,,, , , T. ..TVT.pn ti ME at point of origin. Time ol receipt » oa time shown in the dat* line on telegrams and day tetters . STAN DA* TO ADVERTISERS AND AGENCIES 19® FEB 22 PM 3 55 «0A1-TV CLEARLY AND OVERWHELMINGLY THE STATION VIEWERS AND ADVERTISERS PREFER IN SAN ANTONIO. OF TWELVE HIGHEST RATED SAN ANTONIO TV PROGRAMS, TEN ARE SEEN ON WOAI-TV. SPOT AND LOCAL ADVERTISERS BUY A TOTAL OF * I «U* UER.HOUR OR LONGER PROGRAMS WEEKLY IN THIS MARKET. THEY HAVE PLACED 30 OF THE 46 ON WOAI-TV VIEWERS PREFERENCE CONFIRMS WOAI-TV DOMINANCE SIX OF SEVEN EVENINGS. SUNDAY, AND EVERY WEEKDAY AFTERNOON. FOLLOWING THE PATTERN ESTABLISHED BY WOAI RADIO, THE 6 AND 10 P.M. WOAI-TV NEWSCASTS COMPLETELY DOMINATE THE LOCAL TV NEWS PICTURE. TH.S OVERWHELM ING PREFERENCE BY 241.515 TV SET OWNERS (2/10/55J CLEARLY DEMONSTRATES THAT WOAI-TV HAS SUPERIOR IrOGRaS.NG. A SHARPER, CLEARER PICTURE. SEEN OVER A WIDER AREA. INVESTIGATE THE POWERFUL NEW WOAI-.TV PACKAGE PLANS. CONTACT^ OR NEAREST RETRY OFFICE MEDIATELY FOR SPECIFIC DETAILS AMD AVA ILABILIT lESc 5!I1e5eR YOU DO. BE SURE YOUR SAN ANTONIO CUPAIGN IS ON THE STATION MOST PEOPLE flATCH MOST* flOAi-TV CHANNEL 4 SAN ANTONIO, TEXAS. JANUARY 1555 TV HOOPERAT I NGS, Broadcasting Telecasting March 14, 1955 • Paee 75