Broadcasting Telecasting (Jan-Mar 1955)

Page scan 0001453 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1955
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001453
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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ARCH 28, 1955 3 5c PER COPY BROADCAST! NG Complete Index Page 70 ISSUE: ngineers Unveil finical Advances Page 37 ng Time Extension es New Problems Page 34 ion T1S ■ v B*T Interview: 's Sweeney Details adio's Strength Page 39 ublic Drops Barrier To Television Page 62 Brightens Business 'rospects in Fm XL O and get Iowa's METROPOLITAN AREAS, PLUS the Remainder of Iowa! FOOD 4.9% 4.5% 11-3% 3.1% 4.6% 4.4% 32.8% 67.2% 100.0% SALES PERCENTAGES Cedar Rapids • Tri-Cities • Des Moines ■ Dubuque • • • Sioux City • Waterloo • • • TOTAL METRO. AREAS REMAINDER OF STATE Markets figures Iowa has six Metropolitan Areas which, all combined, do 32.8% of the State's Food Sales, as shown above. Quite a number of radio stations can give you high Hoopers, etc., in ONE Metropolitan Area. WHO gives you high coverage in virtually ALL the State's Metropolitan Areas, plus practically all the REMAINDER of Iowa, too! At 11 a.m., WHO gives you 63,472 Actual Listening Homes for only $47.50 NEBRASKA iBaBBHHggHgL HH3r I According to the authoritative 1954 Iowa Radio-Television Audience Survey, 63,472 homes all over Iowa are actually tuned to WHO at 11 a.m., every average weekday. Figuring time costs at our 1-minute, 26-time rate, WHO gives you 13.4 (13.4 LISTENING HOMES per PENNY!) actual listening homes, per penny! That's the result of ALL-STATE programming, ALL-STATE Public Service, ALL-STATE thinking, here at WHO. Ask Free & Peters for all details! BUY ALL of IOWAPius "Iowa Plus"-with 23 FREE & PETERS, INC., National Representatives Das Moines ... 50,000 W. Col. B. J. Palmer, President P. A. Lu, el. Resident Manager