Broadcasting Telecasting (Jan-Mar 1955)

Record Details:

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THIS HAMSTER CAN'T GET CANCER! RADIO: Transcribed materials ranging from 20second and one-minute spots to 6 quarterhour shows of every variety, to a big halfhour All-Star Revue, starring Bing Crosby. Script material also available. TELEVISION: 2 fifteen-minute film shows, 20-second and one-minute film trailers, flipboards, slides, telops, posters and other visual aids. Copy for live announcements also available. Scientists, experimenting with hormones, have made this animal immune. Ultimately, research will conquer cancer in humans, too . . . but it will take time and money. In the last ten years, the American Cancer Society has allocated nearly $35,000,000 of donated funds to research. You in the radio and television industry have played a major role in making these dollars available by broadcasting the Society's annual appeal for funds. You have, indeed, saved human lives by bringing the Society's lifesaving educational messages to your audience. Will you pitch in again this year? Available to you, free, are a multitude of radio and TV materials designed to fit any and every need. These are the stars who have helped make this material Tallulah Bankhead Janet Blair Victor Borge May Singhi Breen Yul Brynner Ralph Bunche Rosemary Clooney Nat King Cole Bing Crosby Gary and Lindsay Crosby Dorothy Dandridge Doris Day Cecil B. DeMille Jack Dempsey Tommy Dorsey Kirk Douglas Billy Eckstine Lou Effrat Joan Fontaine Judy Garland Molly Goldberg June Havoc Goldie Hill Hedda Hopper Louis Jordan Danny Kaye Nancy Kelly Burt Lancaster Paul Lavalle Tony Martin Les Paul and Mary Ford Walter Pidgeon Phil Rizzuto Eleanor Roosevelt Rosalind Russell Al Schacht Dinah Shore Frank Sinatra Jan Sterling Spencer Tracy Ernest Tubb Fred Waring Fran Warren For further information, consult the American Cancer Society Unit in your community or ivrite to: American Cancer Society t. 521 West 57th Street. Neiv York 19. N. Y. Broadcasting • Telecasti NG March 28, 1955 • Pace 87