Broadcasting Telecasting (Jul-Sep 1955)

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There's unanimity in Kansas City: No matter how you count the audience the no. 1 station is 10,000 WATTS, 710 KC HERE IS THE WHB LEADERSHIP LINE-UP: FIRST PLACE — HOOPER Average share of audience 7 a.m. -6 May-June, 1955 p.m., Mon.-Fri., FIRST PLACE — PULSE Average share of audience, 6 a.m. -6 March-April, 1955 p.m., Mon.-Sat., FIRST PLACE— TRENDEX Average share of audience, 8 a.m. -6 Jan.-Feb., 1955 p.m., Mon.-Fri., This is what Mid-Continent programming, ideas and excitement have achieved for WHB ! All three national surveys— PULSE, HOOPER, TRENDEX— give WHB the top daytime spot with all-day average ratings as high as 45.7% (Hooper). So no matter what ratings you buy by, your best Kansas City buy is WHB. Talk to the man from Blair or WHB General Manager George W. Armstrong. CONTINENT BROADCASTING COMPANY President: Todd Storz WTIX, New Orleans KOWH, Omaha WHB, Kansas City Represented by Represented by Represented by Adam J. Young, Jr. H-R Reps., Inc. John Blair & Co. Page 6 • July 4, 1955 Broadcasting Telecasting