Broadcasting Telecasting (Jul-Sep 1955)

1/3 > OS £ +-» U H £ KANSAS O to o « Allen 1,499 243 16.2 Anderson 1,273 376 29.5 Atchison 1,408 767 54.5 Barber 732 260 35.5 Barton 1,510 525 34.8 Bourbon 1,622 382 23.6 Brown 1,703 754 44.3 Butler 1,935 630 32.6 Chase 548 161 29.4 Chautauqua 796 149 18.7 Cherokee 1,001 593 38.2 Cheyenne r7Qr7 lot 19 2.4 Clark 0U^ 37 7.4 Clay 1,335 266 19.9 Cloud 1,338 224 16.7 Coffey 1 438 299 20.8 Comanche 418 97 23^2 Cowley 1,993 675 33.9 Crawford 1,873 484 25^8 Decatur 870 124 14.3 Dickinson 1,866 432 23.2 Doniphan 1,289 563 43.7 Douglas 1,435 831 57.9 Edwards 583 174 29.8 Elk 848 140 16 5 Ellis 1,065 131 12 3 Ellsworth 858 248 28 9 Finney 726 33 4 5 Ford 1,299 167 12 9 Franklin 1,696 789 46.5 Geary 552 fl9 04 14 9 Gove 644 34 5^3 Graham 741 51 6.9 Grant 248 5 2.0 Gray 672 50 7.4 Greeley 267 8 3.0 Green wood 1,148 133 11.6 Hamilton 406 7 1.7 Harper 1,217 491 40.3 Harvey 1,368 450 32.9 Haskell 306 16 5.2 Hodgeman 587 98 16.7 Jackson 1,727 737 42.7 Jefferson 1,585 817 51.5 Jewell 1,553 170 10.9 Johnson , 1,342 949 70.7 Kearny 318 20 6.3 Kingman 1,320 497 37.7 Kiowa" ^ 506 71 14.0 Labette 2,048 734 35.8 Lane 362 53 14.6 Leven worth 1,748 992 56.8 Lincoln 1,015 163 16.1 Linn 1,377 616 44.7 Logan 345 5 1.4 Lyon 1,835 290 15.8 McPherson 2,123 684 32.2 Marion 1,928 457 23.7 Marshall 2,083 348 16.7 Meade 638 45 7.1 Miami 1,845 872 47.3 Mitchell 1,057 157 14.9 Mont gomery 2,045 714 34.9 a & o CTJ Morris Morton Nemaha Neosho Ness Norton Osage Osborne Ottawa Pawnee Phillips Pottawatomie Pratt Rawlins Reno Republic Rice Riley Rooks Rush Russell Saline Scott Sedgwick Seward Shawnee Sheridan Sherman Smith Stafford Stanton Stevens Sumner Thomas Trego Wabaunsee Wallace Washington Wichita Wilson Woodson Wyandotte WISCONSIN Adams Ashland Barron Bayfield Brown Buffalo Burnett Calumet Chippewa Clark Columbia Crawford KANSAS-WISCONSIN These preliminary state and county figures from the U. S. Census of Agriculture show the number of farms with television sets in October-November, 1954, when the census was made. Figures are projected from a survey covering 20% of all farms. B»T will present farm tv figures for each state as they are tabulated by the Census Bureau. Readers may clip and save these reports to accumulate a complete, county-by-county, state-by-state file. > a £ 1,067 216 20.2 347 6 1.7 1,800 436 24.2 1,759 498 28.3 885 141 15.9 993 200 20.1 1 691 661 39.1 l'.Oll 107 10.6 1,042 348 33.4 814 287 35.3 1,196 200 16.7 1,520 413 27.2 860 425 49.4 813 21 2.6 2,712 1,072 39.5 1,705 192 11.3 1,155 594 51.4 1,044 189 18.1 965 1 Q7 La 1 20 4 972 216 22.2 941 194 20.5 1,212 437 36!l 479 24 5.0 2,158 1,036 48.0 380 12 3.2 1,720 900 52.3 770 54 7.0 573 6 1.0 1,372 585 11.0 1,050 444 42.3 282 14 5.0 436 25 5.7 2,190 977 44.6 731 47 6.4 796 117 14.7 1,114 325 29.2 327 4 1.2 2,026 304 15.0 366 11 3.0 1,317 278 21.1 815 121 14.8 1,009 715 70.9 20,167 34,004 28.3 989 144 14.6 946 120 14.2 3,540 1,405 39.7 1,257 343 27.3 2,672 1,792 67.1 1,682 457 27.2 1,179 407 34.5 1,772 895 50.5 3,157 1,011 32.0 4,274 876 20.5 2,615 963 36.8 1,674 256 15.3 w > u O a ki> Dane 5,094 2,347 46.1 Dodge 3,954 2,178 55.1 Door 2,024 980 48.4 Douglas 1,152 505 43.8 Dunn 2,870 1,388 48.4 Eau Claire 1,857 578 31.1 Florence 316 90 28.5 Fond Du Lac 3,479 1,906 54.8 Forest 467 111 23.8 Grant 3,533 1,068 30.2 Green 2,189 782 35.7 Green Lake 1,247 494 39.6 Iowa 2,268 517 22.8 Iron 276 70 25.4 Jackson 1,787 286 16.0 Jefferson 2,782 1,628 58.5 Juneau 1,740 202 11.6 Kenosha 1,385 1,032 74.5 Kewaunee 1,829 1,035 56.6 La Crosse 1,454 310 21.3 Lafayette 2,025 691 34.1 Langlade 1,356 552 40.7 Lincoln 1,512 1,110 16.4 Manitowoc 3,321 1,901 57.2 Marathon 5,691 1,153 20.3 Marinette 2,014 949 47.1 Marquette 1,048 254 24.2 Milwaukee 1,065 796 74.7 Monroe 2,784 395 14 2 Oconto 2,529 1,276 50^5 Oneida 416 46 11.1 Outagamie 3,188 1,902 59.7 Ozaukee 1,234 902 73.1 Pepin 735 276 37.6 Pierce 2,393 1,548 64.7 Polk 3,258 1,791 55.0 Portage 2,415 590 24.4 Price 1,619 200 12.4 Racine 1,704 1,362 79.9 Richland 2,150 235 10.9 Rock 3,138 1,345 42.9 Rush 1,865 470 25.2 St. Croix 2,665 1,878 70.5 Sauk 2,913 473 16.2 Sawyer 739 126 17.1 Shawano 3,197 1,285 40.2 Sheboygan 2,900 1,806 62.3 Taylor 2,566 456 17.8 Trem pealeau 2,698 345 12.8 Vernon 3,485 465 13.3 Vilas 168 30 17.9 Walworth 2,113 1,373 65.0 Washburn 999 350 35.0 Washing ton 2,245 1,505 67.0 Waukesha 2,669 1,988 74.5 Waupaca 2,931 1,127 38.5 Waushara 1,762 495 28.1 Winne bago 2,152 1,091 50.7 Wood 2,536 482 19.0 TOTAL 153,558 60,333 39.3 Kraft Tries Tv Experiment Brioschi Repeats Campaign KRAFT FOODS Co., Chicago, is spending about $10,000 on spot tv in a test campaign in Kansas City to push its new Kraft Chilled Florida orange juice. Kraft, through J. Walter Thompson Co., Chicago, is using an average of five or six spots per week for 13 weeks over WDAF-TV and KCMO-TV, with possibility the drive will be extended to other markets in October. Page 38 • August 29, 1955 A. BRIOSCHI Co. (antiacid crystals), Fairlawn, N. J., announced last week that it is repeating its radio advertising campaign which started last May. With a $50,000 budget, Brioschi used more than 600 minute spots over nine New York and New Jersey stations. Tying in with the drive were personal appearances by disc jockeys in areas where Brioschi products were carried. MR. ANDREWS Leonard Andrews Named Dr. Pepper Ad Manager APPOINTMENT of Leonard E. B; Andrews as advertising manager of Dr. Pepper Co. (soft drinks), Dallas, Tex., was announced last week by W. W. Clements, vice president and general manager. Mr. Andrews succeeds A. H. Caperton who, after 17 years with Dr. Pepper Co., resigned to enter private business. Before joining Dr. Pepper, Mr. Andrews was public relations assistant vice president and advertising director of the Texas Bank and Trust Co. He now will be charge of the Dr. Pepper bottler programs and the company's national advertising campaign. Life Insurance Admen Meet PLANS for the 22d annual meeting of the Life Insurance Advertisers Assn. Sept. 14-16 at the Essex House, New York, have been announced by A. H. Thiemann, LIAA president and second vice president of New York Life Insurance Co. More than 300 advertising, sales promotion and public relations representatives of life insurance companies in the U. S. and Canada will attend the session. General chairman of the meeting is Robert S. Kieffer, assistant vice president of Metropolitan Life. Research Session Planned FIRST annual conference on current activities in marketing and advertising research will be held Nov. 10 in New York, Fred B. Manchee, chairman, Advertising Research Foundation, has announced. Meeting will be held at the Hotel Ambassador. On agenda are reports on progress of ARF's current program, problems which have arisen and how they have been overcome, and discussion of future projects. HOST Drayton Hastie (r), president of WSUN-TV Charleston, S. C, entertains his guests at a cocktail party he tendered agency and representative personnel in New York's Nino's LaRue restaurant. L to r: Mary Dowling, Norman, Craig & Kummel agency; Frank E. Pellegrin, H-R Television Inc., and Lucy Kerwin, Kenyon & Eckhardt Inc. Broadcasting • Telecasting