Broadcasting Telecasting (Jul-Sep 1955)

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ARE YOU HALF-COVERED VIDEODEX JULY, 1955 REPORT LINCOLN-LAND STUDY Summary Table — Average Ratings — % TV Homes KOLN-TV "B" "C" "D" SUNDAY: 1 :00— 5:00 P.M. 12.2 3.0 7.9 2.7 5:00—11:00 P.M. 19.0 7.9 9.3 3.9 MONDAY THRU FRIDAY: 1 :00— 5:00 P.M. 11.6 4.6 6.1 2.2 5:00—11:00 P.M. 20.3 8.5 9.3 3.3 SATURDAY: 1 :00— 5:00 P.M. 16.4 4.2 5.5 2.4 5:00—11:00 P.M. 19.1 9.7 8.6 3.6 TOTAL: 1 :00— 5:00 P.M. 12.3 4,6 6.2 2.4 5:00—11:00 P.M. 19.9 8.5 9.2 3.4 WKZO — KALAMAZOO WKZO-TV — GRAND RAPIDS-KALAMAZOO WJEF — GRAND RAPIDS WJEF-FM — SRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN. NEBRASKA Associated with WMBD — PEORIA. ILLINOIS IN NEBRASKA? KOLN-TV GIVES YOU UNDUPLICATED COVERAGE IN MOST OF NEBRASKA! I YoU'RE HALF NAKED IN \EftkASMA i 'A n Kn m : IF YOU DON'T REACH LINCOLN-LAND — 42 counties with 200,000 families — 125,000 unduplicated by any other station. Videodex proves that KOLN-TV gets 98.4% more afternoon LINCOLN-LAND viewers than the next station — 116.3% more nighttime viewers! 95.8% of LINCOLN-LAND is outside the Grade B area of Omaha. This market is farther removed from Omaha than South Bend from Fort Wayne, Hartford from Providence or Syracuse from Rochester. Let Avery-Knodel give you all the facts on KOLN-TV — the official CBS-ABC outlet for Southern Nebraska and Northern Kansas. CHANNEL 10 • 316,000 WATTS • LINCOLN, NEBRASKA K0LN-TY COVERS LINCOLN-LAND — NEBRASKA'S OTHER BIG MARKET Avery-Knodel, Inc., Exclusive National Representatives Broadcasting Telecasting August 29, 1955 Page 45 I