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ARE YOU
HALF-COVERED
VIDEODEX JULY, 1955
REPORT
LINCOLN-LAND STUDY
Summary Table — Average Ratings
— % TV Homes
KOLN-TV
"B"
"C"
"D"
SUNDAY: 1 :00— 5:00 P.M.
12.2
3.0
7.9
2.7
5:00—11:00 P.M.
19.0
7.9
9.3
3.9
MONDAY THRU FRIDAY:
1 :00— 5:00 P.M.
11.6
4.6
6.1
2.2
5:00—11:00 P.M.
20.3
8.5
9.3
3.3
SATURDAY: 1 :00— 5:00 P.M.
16.4
4.2
5.5
2.4
5:00—11:00 P.M.
19.1
9.7
8.6
3.6
TOTAL: 1 :00— 5:00 P.M.
12.3
4,6
6.2
2.4
5:00—11:00 P.M.
19.9
8.5
9.2
3.4
WKZO — KALAMAZOO
WKZO-TV — GRAND RAPIDS-KALAMAZOO
WJEF — GRAND RAPIDS
WJEF-FM — SRAND RAPIDS-KALAMAZOO
KOLN-TV — LINCOLN. NEBRASKA
Associated with WMBD — PEORIA. ILLINOIS
IN NEBRASKA?
KOLN-TV
GIVES YOU UNDUPLICATED COVERAGE IN MOST OF NEBRASKA!
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YoU'RE HALF NAKED IN \EftkASMA i 'A n Kn m : IF YOU DON'T REACH LINCOLN-LAND — 42 counties with 200,000 families — 125,000 unduplicated by any other station. Videodex proves that KOLN-TV gets 98.4% more afternoon LINCOLN-LAND viewers than the next station — 116.3% more nighttime viewers!
95.8% of LINCOLN-LAND is outside the Grade B area of Omaha. This market is farther removed from Omaha than South Bend from Fort Wayne, Hartford from Providence or Syracuse from Rochester.
Let Avery-Knodel give you all the facts on KOLN-TV — the official CBS-ABC outlet for Southern Nebraska and Northern Kansas.
CHANNEL 10 • 316,000 WATTS • LINCOLN, NEBRASKA
K0LN-TY
COVERS LINCOLN-LAND — NEBRASKA'S OTHER BIG MARKET
Avery-Knodel, Inc., Exclusive National Representatives
Broadcasting
Telecasting
August 29, 1955
Page 45
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