Broadcasting Telecasting (Oct-Dec 1955)

Page scan 000399 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1955
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000399
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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> STAB JUBILEE JTJTJY GARLAND DAVID WAYNE # premiere tonight I Robin Hood starring Richard Greene and Bcrnadctte O'Farrell ^/^nallf filmed in Sherwood Tonight ai rW*\ channel^ "Triumphant production" "Rousing entertainment NEW YORK TIMES "There's never been anything like the one woman show staged by Judy Garland . . . over CBS . . . pure magic. CBS had the best spectacular to date" HARRIET VAN HORNE, N.Y. WORLD-TELEGRAM "Will go down as another triumph ... an hour-and-a-half of excellent televiewing" RADIO DAILY "She proved herself as great a performer on television as in the movies and on the stage" BEN GROSS, N.Y. DAILY NEWS . . . first rate ..." newyork times "The answer to those who have been crying for entertaining quality shows for youngsters ... of interest to old and young alike" n.y. daily news The excitement of the critics over the new CBS Television programs was matched by the enthusiasm of the audience. (More people, for example, watched the first "Ford Star Jubilee" than any other 90-minute program on any network in television history. And it was identified with a single sponsor !) To advertisers the real significance of this achievement is that with each program the performance was equal to the promise. For the past four years they have known that CBS Television has delivered more of the most popular programs at a lower cost per thousand than any other television network. Now they can count on CBS Television to enhance its value even further during the coming season. This confidence is perhaps the underlying reason why American business continues to invest more on CBS Television than on any other single advertising medium in the world. CBS TELEVISION