Broadcasting Telecasting (Oct-Dec 1955)

BIG TIME DAYTIME" programming with any commercial handling you want . . . live cameras always available. "BIG TIME DAYTIME" precedes the sensational new ABC-TV evening schedules. Contact Free &. Peters or: ■ Don Davis, First Vice President g John Schilling, Vice Pres. & Gen. Mgr. ij George Higgins, Vice Pres. & Sales Mgr. m Mori Greiner, Director of Television herever you | and in Buffalo Radio means NBC Basic Affiliate —Representatives: free and peters— Page 18 • October 24, 1955 OPEN MIKE General Mills Agencies EDITOR: Correction in your story [B*T, Oct. 10] in regard to General Mills participation in Walt Disney's Mickey Mouse Club show, Knox Reeves Advertising Inc. has the prime responsibility for General Mills section for this show as producing agency and also handles Wheaties commercials. Other agencies and products are: Wm. Esty Co. -let commercials; Dancer-Fitzgerald-Sample-Cheerio commercials; Tatham & Laird-Trix commercials; BBDO-cake mix commercials. R. H. Burbank Knox Reeves Advertising Inc. Minneapolis, Minn. [EDITOR'S NOTE: Credits for B-T's review of the Monday (Oct. 3.) "Mickey Mouse Club" reported BBDO alone as the General Mills agency in line with information supplied by ABC-TV. We regret the omission of the other agencies involved.] Telecasting Yearbook EDITOR: I have just had an opportunity to thumb through the 1955-56 Telecasting YearbookMarketbook and as usual, I find it contains a wealth of information. I always retain copies of this book since I frequently have occasion to refer to the facts in it. Arthur S. Pardoll Director of Broadcast Media Foote, Cone & Belding, New York EDITOR: . . . Received the 1955-56 issue of your Telecasting Yearbook. I am sure that this wealth of information will be of great value to me throughout the year . . . Dave D. Lambert, Media Dept. Benton & Bowles, New York Fair Play EDITOR: I want to thank you for the fair and equitable manner in which the story on page 66 of the Oct. 10th issue of B»T treated the relations between Vitapix and Guild Films . . . It is refreshing to read an article which reflects the objective analysis of your research and reporting staff. R. R. Kaufman, President Guild Films Co. New York Realities of Life — Yes EDITOR: . . . One thing in the issue of Sept. 12 simply rankles and I decided that perhaps it would be well to write you about it. This . . .has to do with a criticism of The Life and Legend of Wyatt Earp appearing on ABC-TV. Generally speaking, I enjoy the criticisms that appear in the magazine and most of the criticisms are excellent. However, I must point out that during the period that this show embraces in the history of the western part of the United States, and especially the State of Kansas, lawlessness and profligacies flourished to an extent that can be scarcely creditable to our times . . . The incident around which the opening play revolved has its basis in fact, and it is true that Wyatt Earp walked right up to Ben Thompson who was holding a loaded double-barrel shotgun leveled at Earp's chest. Thompson was backed up by more than 40 drunken men, all of whom were armed and who in company with Thompson had taken over the town of Ells worth rather completely before the arrival and deputizing of Wyatt Earp. This is all well and good about the facts. I am afraid your reviewer was in error, because ABC had the facts in this case. I have nc complaint with the review as it stood. As a matter of fact, the review was a good one and the criticism was well taken, but I am afraid your reviewer took a little more on himself than was entirely in keeping with a good criticism of this show . . . Robert H. Boiling The Boiling Co. Chicago, 111. Southern Market Stories EDITOR: I would appreciate your sending me reprints of the Georgia [B»T, Dec. 27, 1954], the Carolinas [B»T, March 21] and the Mid-Gulf State; [B»T, June 27]. These stories were certainly outstanding and since we are in such an expanding market here in the South, they are mosl valuable to me as a ready reference . . . Tom Daisley Tom Daisley Advertising Columbia, S. C. Energetic Editorializing EDITOR: I've read with a great deal of interest B»T's recent stories on radio editorializing and [the Sept. 26] editorial "Ungagged But Silent." For five and a half years, WMSC (l,00Ci watts) has been the outspoken voice of South Carolina's capital city — editorializing five times' each week on issues of local interest, most ol them controversial and many never mentioned in the local press which constitutes a monopoly and is never outspoken . . . Ned Threatt, News Dir. WMSC Columbia, S. C. Next Question, Please EDITOR: Your Oct. 10 issue with article on Campbell Soup-BBDO spot dividend plan raises a question. Does BBDO ask print media for dividend j space? Kenneth D. Caywood, Sales Dir. WAVl Dayton, Ohio. Coverage Complimented EDITOR: . . . Everyone was most impressed with the fine coverage given the [Pacific Region] Convention by your excellent publication [B«T. Oct. 10] . . . John L. Del Mar American Assn. of Advertising Agencies New York Weak Week EDITOR: The week immediately preceding National Radio & Television Week ... I attended a luncheon meeting in one of America's greatest markets. The meeting was called for final reports of committees appointed to promote the "weak." The chairman, from the power company, was out of town, but the sub-chairman carried on. He first called upon the representative from Life and the gentleman told how Life was tying into the promotion (window streamers, sorry, but not enough to go around. Broadcasting • Telecasting