Broadcasting Telecasting (Oct-Dec 1955)

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■ S i :: :riat ji itals s al r] WHAT CAN AGENCY MEN LEARN FROM HE ALLIGATOR ? M It mI [ r us i[ tsi w » Cjt/// TTo Ocean • Cz ainesville keechobee ! there's a powerful new selling force. Radio W'GTO, reaching a million and a half potential buyers. You know they buy — each year they spend nearly a billion and a half dollars! But do they listen? Just write for the signed comments of enthusiastic listeners from Gulf To Ocean — Gainesville To Okeechobee. Listeners who, because of the superior programming, music and news, prefer to keep their dials set at 540 kc. How can a new station catch on so fast? It's no accident — and it's no secret. W»GTO is owned and operated by KWK, St. Louis. Selling savvy pays! 10,000 WATTS 540 KILOCYCLES W°(GT(D) HAINES CITY, FLA. PHONE 6-2 6 2 1 owned and operated by KWK, St. Louis, Missouri Represented by WEED & COMPANY Broadcasting • Telecasting October 24, 1955 • Page 19