Broadcasting Telecasting (Oct-Dec 1955)

Record Details:

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"DIAL 970" is growing /fast WAVE is its Mother! MONITOR is its Father! WEEKDAY is its Kissin' Cousin! WAVE LOUISVILLE 5000 WATTS • NBC AFFILIATE SPOT SALES Exclusive National Representatives ALTHOUGH only a few weeks old, WAVE's exciting new radio service — DIAL 970 — has already made a BIG name for itself in the Louisville Area! Listeners love its Monitor-like format ... its informality . . . its immediacy. Advertisers love DIAL 970's "new look in radio" — its freshness and vitality — and the way it stirs people to action! DIAL 970 is a coordinated group of programs that's skillfully blended with Weekday to provide a continuous flow of music, news, weather and traffic reports, interviews, sports and household features. It's heard eleven sparkling hours each weekday, with participations and spots available as early as 6 a.m., or as late as midnight. Better hurry! Ask NBC Spot Sales for full details. DIAL 970— WAVE'S DYNAMIC NEW RADIO SERVICE FOR A DYNAMIC NEW LOUISVILLE! Broadcasting • Telecasting December 5, 1955 • Page 75